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ABSTRACT 摘要

The techno-revolution governs the changes in economy. With high rate of change of technology, existing management practices and policies, Marketing strategies need to be changed. IT is playing dominant role in today’s business, in order to meet those opportunities, there is need of ensure, stable and conducive economy.Keeping this challenge in mind it is an attempt to rediscover the power of upcomingtechnologies of digital revolution in the field of banking sector – the challenges and their impact on future economy. Simultaneously, Customers Relations Management (CRM) helps in maintaining customer database and providing better services.

技术革命统治着经济的变化。随着技术的告诉发展，现有的管理措施和政策，营销策略需要改变。它在当今的商业起着主导作用，为了满足这些机会，要保证有利于保持经济稳定。记住这是一个试图找回数字革命即将到来的技术力量在银行业–及其对未来经济的影响领域的挑战。同时，客户关系管理（CRM）有助于维护客户数据库，提供更好的服务。

The present level of MIS covers,basically, information needed for control, performance monitoring, decision making tc. and encompasses activities in administrative offices like processing of statutory eturns, monthly/quarterly performance reports from branches, credit information personnel inventory, profit and loss accounts, funds management, and branch maintenance etc. The purpose of research is to elucidate the familiarity of the Internet by Bank customers (E-Governance). To understand the use of CRM in the banks. To know about the various aspects of analytic CRM and shows how can be best use to manage the customer life cycle more cost effectively.

管理信息系统目前的水平基本上覆盖了所需的信息控制，性能监控，决策等。包括行政办公室的行政管理活动，分支机构的月度/季度业绩报告，信用信息人才库，损益账户，资金管理，以及维护等分支机构的研究目的是探讨银行客户互联网熟悉度（电子政务）。了解CRM在银行的运用。了解客户关系管理的各个方面，显示了如何可以管理客户生命周期成本更有效的利用。

Key Words 关键字:

CRM (customer relationship management), ERP (enterprise resource planning), E(electronic), ATM (automated teller machine), M (money)

1. INTRODUCTION 引言:

Humans are very good at transforming ages. From the beginning of the Stone age,development through Pre-Medieval period…medieval period to the industrial age, then to the Aviation age, the Atomic age, the Space age... all of these so-called 'ages' are history. After 40 years of computing power, it's very clear that computer’s have become history. Today we live in the 'Information age'. The information age has accomplished great work during its span on historical stage: dissolving jobs, transforming industries, crazily building and destroying great fortunes.

This information age has given us a plethora of new technologies to work with. The technologies like bio-informatics, wireless networks expert systems, human machine interaction, robotic vision among others, though not fully evolved have the potential to drive the future. To keep away from being the victim of obsolescence and to keep an eye on the future, it’s necessary to be aware of these technologies and exploit them to their excellence.

The techno-revolution governs the changes in economy. With high rate of change of technology, existing management practices and policies, marketing strategies need to be changed. Existing businesses have本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。