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Building customer relationships with CRM&E-G in Banks-通过CRM和E-G在银行建立客户关系

论文作者:英语论文论文属性:短文 essay登出时间:2014-04-10编辑:caribany点击率:14497

论文字数:3637论文编号:org201404081724283259语种:英语 English地区:英国价格:免费论文



Building customer relationships with CRM&E-G in Banks



The techno-revolution governs the changes in economy. With high rate of change of technology, existing management practices and policies, Marketing strategies need to be changed. IT is playing dominant role in today’s business, in order to meet those opportunities, there is need of ensure, stable and conducive economy.Keeping this challenge in mind it is an attempt to rediscover the power of upcomingtechnologies of digital revolution in the field of banking sector – the challenges and their impact on future economy. Simultaneously, Customers Relations Management (CRM) helps in maintaining customer database and providing better services. 


The present level of MIS covers,basically, information needed for control, performance monitoring, decision making tc. and encompasses activities in administrative offices like processing of statutory eturns, monthly/quarterly performance reports from branches, credit information personnel inventory, profit and loss accounts, funds management, and branch maintenance etc. The purpose of research is to elucidate the familiarity of the Internet by Bank customers (E-Governance). To understand the use of CRM in the banks. To know about the various aspects of analytic CRM and shows how can be best use to manage the customer life cycle more cost effectively.


Key Words  关键字:

CRM (customer relationship management), ERP (enterprise resource planning), E(electronic), ATM (automated teller machine), M (money)


Humans are very good at transforming ages. From the beginning of the Stone age,development through Pre-Medieval period…medieval period to the industrial age, then to the Aviation age, the Atomic age, the Space age... all of these so-called 'ages' are history. After 40 years of computing power, it's very clear that computer’s have become history. Today we live in the 'Information age'. The information age has accomplished great work during its span on historical stage: dissolving jobs, transforming industries, crazily building and destroying great fortunes. 

This information age has given us a plethora of new technologies to work with. The technologies like bio-informatics, wireless networks expert systems, human machine interaction, robotic vision among others, though not fully evolved have the potential to drive the future. To keep away from being the victim of obsolescence and to keep an eye on the future, it’s necessary to be aware of these technologies and exploit them to their excellence. 

The techno-revolution governs the changes in economy. With high rate of change of technology, existing management practices and policies, marketing strategies need to be changed. Existing businesses have论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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