英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

丰田和惠普公司的顾客关系管理案例分析

论文作者:www.51lunwen.org论文属性:案例分析 Case Study登出时间:2015-01-05编辑:pesix1点击率:15447

论文字数:3779论文编号:org201501041650235258语种:英语 English地区:中国价格:免费论文

关键词:Customers Lifecycle顾客生命周期Customer relationship management顾客关系管理

摘要:本文主要介绍了丰田和惠普公司在顾客关系管理方面的一些案例分析。指出顾客关系管理是企业非常重要的一部分。

那么问题来了--一个商业公司的主要目标是什么?公司这么多部门的共同目标是什么?从古至今,这个问题的答案从古至今都没有变过——公司的目标就是获得高利润,使股票持有者获得大笔财富。但随着岁月的流逝,企业理论的不断提高,实现公司发展的方法也不断更新,根据多年的经验,许多聪明的企业家都明白,办企业不仅仅是为了获取利润,在利益背后,有很多是由数字和理论决定的东西,其中一个重要的东西就是公司与客户之间的关系。


客户关系管理是一个概念,在1990年代十分流行。这项管理为企业提供了长期的变化的好处供企业选择,这样做的原因是,因为它允许公司在一个全新的水平上与他们的顾客交流。


客户关系管理有几个不同的策略,我们要针对其中一个做一个详细的谈论----客户生命周期。客户生命周期是客户在与公司打交道的时间内所表现出的行为。这是客户关系管理中的高层次的理论,也是一个伟大的工具,它能帮助公司实现其目标和超越竞争对手。


Following Customers Lifecycle Toyota And Hp Cases Marketing Essay


Let us raise a question – what is the main goal of a business company? What is the common aim of all its internal units? The answer did not change from the old times till nowadays – it’s simply a profit or the rise of the wealth owned by its shareholders. But as the years went by, the business theories improved, and the ways to approach company’s goals developed as well. During the years of experience smart entrepreneurs understood, that there is something behind seeking the profit, something more then numbers and rational decisions. That something turns out to be a company’s relationship with customers.

Customer Relationship Management is a concept that became very popular during the 1990s. It offered long term changes and benefits to businesses that chose to use it. The reason for this is because it allowed companies to interact with their customers on a whole new level.

There are few different strategies of CRM. We are going to discuss more specifically about one – the customer lifecycle. Customer lifecycle is the behavior of a customer with a company over the time. A high knowledge in this theory of CRM is a great tool for a company to reach its goals and surpass the competition.

We have chosen this topic because we see a great importance of it in business life and it is very handy for us as business students to expand our knowledge in this specific subject. For grounding the theory and our ideas we have chosen two different companies – HP and Toyota. HP is providing other enterprises with CRM decisions. We are going to disclose briefly the background of HP enterprice services as a company and talk a bit more specifically about their services and attitude about the importance of CRM and customer lifecycle. Toyota is a multinational automaker. We are going to present its CRM strategy and show their practical experience of following the customers’ lifecycle.

顾客生命周期理论--Customer lifecycle and CRM theory


As mentioned before, in this part we are going to briefly answer the question what is Customer Relationship Management, and talk more specifically about the Customer Lifecycle.

What is Customer Relationship Management?

In few steps we can assume that Customer Relationship Management is about finding new customers, collecting info about them along the way and using that info to enhance their experience and foster long-term relationships. The focus on the customer is the main characteristic of CRM and two are the most important questions that a Customer Relationship manager has to keep in mind: what are the customers’ needs? And do we offer programs/products in response to their needs? Customer relationship management  is a widely-implemented strategy for managing 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/8 页首页上一页1234567下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非