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最近几年，越来越多的辩论和研究的主题都是关于企业社会责任究竟是什么以及到底企业社会责任最好的定义是什么的问题。而我们写这篇文章目的，就是我们将对企业社会责任使用一个混合的定义，从而使我们能够在道德行为方面试图掩盖一些事物。因此，对于从英国特许人事和发展协会的角度而言，“企业社会责任是企业无论是对员工和更广泛的群体，企业都能已尽自己最大的义务的方式去满足人们的需求。”

而世界可持续发展工商理事会将企业社会责任定义为“企业对员工和顾客的承诺以及对员工生活质量、他们的家庭、还有当地社区和全面支持社会的经济的可持续发展这几个方面所作出的贡献”。2003年，伦纳德和麦克亚当列出了一系列关于企业社会责任需要涉及的一些具体问题，其中一些包括：人权、环境行为、社区、社会发展、就业问题以及不公平的商业惯例等。因此，在2002年，ISO对企业社会责任进行了一个最终定义的说明：他们认为“企业社会责任是组织解决经济平衡的方法，一种旨在造福人类、社会、环境问题、社区和社会的方法”。

企业社会责任的介绍---Introduction to Corporate Social Responsibility (CSR)

The resent years there is a growing debate for what exactly CSR is and which the best definition is. For the purpose of this essay we will use a mix of definitions, trying to cover the aspects that are engaging ethical behaviors. So, for the Chartered Institute of Personnel and Development “CSR is about the way which companies meet their wider obligations, both to employees and to the wider community.” (CIPD guide to Corporate Social Responsibility and HR’s Role). The World Business Council for Sustainable Development defines CSR as “the business commitment and contribution to the quality of life of employees, their families and the local community and the society overall to support sustainable economic development.” (WBCSD, 2000). Leonard and McAdam (2003) list specific issues that CSR is engaged, some of them are: human rights, environmental behavior, community, social development, employment issues and unfair business practices. A final definition of CSR is offered by ISO (2002): “CSR is a balanced approach for organizations to address economic, social and environmental issues in a way that aims to benefit people, communities and society”.

From the above definitions we can safely conclude that CSR is a voluntary “program” or initiative from the site of the business organizations (including the public sector and all the forms of companies), that aims to “give back” to the community and behave ethically. Of course there is another argument from Friedman (1970) and from his follower Manne (2006) that there is no place for CSR in free market capitalism and that “using corporate resources for purely altruistic purposes basically amounts to socialism”. For the purpose of this essay we will “put aside” these last opinions although they raise some very interesting issues about business ethics in general and the purpose of a company in the society. All the other definitions are making a Reference to the respect of human rights and the employees’ quality of life. This essay aims to touch the basic issues of CSR and business ethics, and then focus on the relation of Human Recourse Management (HRM) and CSR. For the purpose of that, I will use as an example the Coco-Mat company. Coco-Mat is a Greek mattress manufacturing company that is famous and awarded for its HRM initiatives towards an ethical behavior as part of their CSR strategy. References on Coco-Mat’s programs and strategies will be used during the analysis of HRM actions towards CSR.

商业道德和企业社会责任---Business Ethics & CSR

Scandals such Enron, WorldCom and the recent economic crash because of the debt policies of the banks and the enormous bonuses, brought Business Ethics in the front line of the business agenda and policy ma本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。