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在这个报告中，企业社会责任仅仅处理“企业责任”的社会维度是相关的，三重底线支柱可持续发展,作为代表在接下来的图(WBCSD,1999)。因此,这里的工作定义采用将企业社会责任作为一个连续的业务流程,有助于实现一个公平、和谐的社会。类似但更详细的定义是由世界商业可持续发展委员会:企业社会责任”是持续的承诺业务表现出符合伦理道德的行为,为经济发展做出贡献,同时提高员工的生活质量和他们的家庭以及当地社区和社会”(WBCSD,1998)。

与这种“超越法律”责任的观点相比较，一些人认为业务组织唯一的社会责任是其业主/股东带来利润。然而,尽管经济责任仍然是企业生存的基础,社会往往有许多其他期望从企业涉及慈善捐款以及促进医疗保健、儿童保育和教育机会。这些社会期望实际上是社会责任 (Hutchins & Sutherland, 2008).

因此,企业社会责任的“自愿”性质,提出了对欧盟的定义，显然是不足以保护工人和公民权利和自发行为，需要改变我们目前的发展问题。

There is a wide variety of terminologies related to social responsibility within companies and that can be quite confusing for designers, even for those that have already some knowledge on the field. Some of the names include: corporate responsibility, corporate accountability, corporate ethics, corporate citizenship, sustainability, stewardship, triple bottom line and responsible business. Fortunately the goal of achieving of a sustainable society remains the same within all these terminologies.

On this report corporate social responsibility deals solely with the social dimension of the 'Corporate Responsibilities' and it is related to the Triple Bottom Line pillars of sustainable development, as represented on the next figure (WBCSD, 1999). Thus, the working definition adopted here puts CSR as a continuous business process that contributes to achieve an equitable and social cohesive society. A similar but more detailed definition is provided by the World Business Council on Sustainable Development: CSR 'is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society at large' (WBCSD, 1998).

In contrast to this view of 'beyond the law' responsibilities some have argued that the only social responsibility of a business organization is to deliver profits to its owners/shareholders. However, although economic responsibilities remain fundamental to business survival, society often has a number of other expectations from businesses that involve since philanthropic donations as well as the promotion of healthcare, childcare, and educational opportunities. These societal expectations are in fact social responsibilities (Hutchins & Sutherland, 2008).

Hence, the 'voluntary' nature of CSR as presented on the European Union definition clearly is not sufficient to protect workers and citizen rights and the need for pro-activeness to change our current development problems. Trade unions and civil society organizations argue advocate for a regulatory framework establishing minimum standards (CEC, 2002). A balanced approach between voluntary activities and imposed activities seems to be a more reasonable way forward on this issue.

It is important to emphasize that CSR is much more a process, or a journey, than a objective itself. It usually implies a long term, and quite often radical, transformation of the business (GRAYSON, 2008). Companies have different reactions to the social responsibility challenge. Usually the initial stage of such phenomena involves reactive responses from external pressures (e.g.: setting a social project to compe本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。