摘要:丹麦大学留学生战略管理Strategic management Denmark-From the point of view of the future development of the enterprise, the strategy appears to be a Plan
t specific clear, of course, much less perfect, but it has played the role of "compass". In the full height of uncertainty and there are a lot of contingency business environment reality, changes in the market, more and more quick, and even the best strategy also impossible to enterprise a completely determined the established route. Therefore, as a guide line direction and navigation "compass", far more than specific and detailed "map" is much more important.
Strategy is a emergency process
Mr Ming watts (H.M intzberg) and waters (J.W aters) points out, the right strategy formulation and decision-making process, rely on environmental variation degree, a good strategy should be able to give enterprise multiple choice, and provided with corresponding emergency measures. Enterprise can choose to make clear to the balance, and at the same time, can adapt to market changes happen quickly. In order to improve the contingency ability, enterprise should his temper to become "the organization", "adaptive" organization. For "the organization" emphasize and to esteem, as a 1990 s many enterprise management on the main feature. These theories thoroughly give up of the mechanical strategic mode and organization model, acting with more exciting and revolutionary organic mode-the organization mode. The organization and adaptive theory, the strategic planning programs and the results should be closely linked with reality; Organization of the spontaneous learning and innovation, the firm can better adapt to the complex environment.
Editor this period of Strategic Management (Strategic Management)
The five kinds of enterprise strategy definition
1. Planned strategic definition 2. Model type strategic definition 3. Counsel type strategic definition 4. Positioning type strategic definition 5. Type strategic concept definition
The influence on the strategy of
Strategy and not "empty thing", not "nothing", but a direct or so enterprise sustainable development and sustainable profit the most important decision frame. Strategic management is the basis of the enterprise strategic planning, to the enterprise strategic implementation to monitor, analyze and control, especially for enterprise of allocation of resources and career direction to constraints, and finally promote the enterprise reached smoothly the business goal process management.
Early speech
Ann grip-first in his 1976 book from the strategic planning to the strategic management, "a book puts forward" enterprise strategic management ". He think: enterprise strategic management is to point to the enterprise business decisions daily with long-term plans combining form of decision making a series of management business. Stan the-in his 1982 book, "the enterprise policy and strategy," a book is that an enterprise strategic management is sure the enterprise mission, according to the enterprise internal and external environment factors determine the business enterprise objective and ensure the correct implementation and target enterprise mission finally to the realization of a dynamic process.
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