摘要:丹麦大学留学生战略管理Strategic management Denmark-From the point of view of the future development of the enterprise, the strategy appears to be a Plan
代写丹麦留学生本科
毕业论文-战略管理Strategic management Denmark-From the point of view of the future development of the enterprise, the
strategy appears to be a Plan (Plan), and from the enterprise development in the past the point of view of the strategy is behaved for a Pattern (Pattern). If the level of industry from view, strategic performance to a positioning (Position), and from the enterprise level and see. Strategy is behaved for a concept (Perspective). In addition, the strategy for the enterprise competition also show in the a counsel (Ploy). This is about enterprise strategic comprehensive's view that the famous 5 P model (Mintzberg, et 1998). What is the strategic management? Strategic management refers to the management of enterprise Strategy, including Strategy/form (Strategy Formulation/formation) and Strategy Implementation (Strategy Implementation) two parts.
Strategic management theory of the latest trend
In the 21 century, the unrest
business environment to undermine the enterprise strategic plan beliefs. With the rapid increase of environmental uncertainty, enterprise more and more difficult to maintain a sustainable competitive advantage, and the traditional strategic theory to this and helpless, traditional strategic theory calls rebel and is rising. It is in this context, environmental uncertainty, the future unpredictability, system complexity and unbalanced development on the basis of "postmodern" enterprise development strategy theory arises at the historic moment. "Postmodern" enterprise development strategy theory is not really a systematism theory, is still at the formation and evolution process, is not perfect. So called "postmodern", because in philosophy and sociology, "postmodern" means to the rational, inevitability, revolt against and disintegrate the uncertainty, postmodern enterprise development strategy theory emphasizes, it is uncertainty and randomness, intuitive, contingency, ShiCuoXing, emergency, learning, self-organizing and adaptability features, such as long pine consulting think its main ideas as follows.
Strategy is wrong and try to learn of the results
Reality is often not the reason and the strategic plan of result, but try the wrong results. Environmental uncertainty will inevitably lead to enterprise continue to try and revise their countermeasures, these takes an exam the countermeasures of accumulating in the formation of the strategy. Especially when enterprise knowledge and experience can't cope with external complex environment, might as well stepping stones across the river from trial and error in search for solutions. Also, now that the outside world so complex and changeable, top managers of the main duty is not to make strategic program, but management organization learning. Through the study, especially of the organization Learning (Organizational Learning), enterprise to deal with uncertainty, can in a gradual Learning process create enterprise strategy. Since the new century the learning organization theory further think, just to adapt and survive and learning is not enough, we must creatively study, can the enterprise makes as a organic, highly flexible, flat and the sustainable development of human tissue.
Strategy is a purpose
Prahalad and hamel draw once put "strategy is a intention" famous assertion, more and more fit the current business environment. The so-called intention, it is to point to a final pursuit of the goal. Although only intention is a kind of intuition or desire, no
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