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re related to video games. The entertainment software industry has seen a growth in United States from $7.4 billion in 2006 to $11.7 billion in 2008 (ESA, n.d.). The industry has seen recorded growth in units from 73.8 million units in 1996 to 196.3 million in 2001 to 267.9 million in 2007 (ESA, 2008). It is estimated that the entertainment software sales will reach $15 billion in 2009. The entertainment software industry has grown by leaps and bounds and from an industry that was not taken seriously in the 1980's has proved to be a attracted a lot of attention in the recent years. The entertainment software industry and also contributed a great amount to the GDP of United States. In 2006 the industry added $3.8 billion to the GDP alone. From 2002-06, the industry has recorded a growth exceeding 17% (ESA, n.d.). According to company sources, the game GTA IV by Rockstar Games that was launched in the last part of 2008 grossed $310 million worldwide on the 1st day of its release and over $500 million in the 1st week (Rockstar Games, n.d.). But recently, a game designed by Infinity Ward, a company consisting of under a 100 employees launched a game on the 10th November,2009 grossed $310 million on its 1st day only in the US and UK markets (Activision, n.d.). These games grossed more than the many of the biggest Hollywood Blockbusters of all times such as Spiderman 3 and Batman: The Dark Knight and have become the biggest launches in the history of all forms of entertainment.

The entertainment software industry has seen a high increase in the employment too. From 2002-06, during the 4 year period the employment in this industry has increased by 4.4%. Currently the industry employs more than 80,000 people from 31 states whether directly or indirectly. It is estimated that the industry will generate employment opportunities and support over a quarter million jobs of the American people. The job generation capability of the industry has risen due to rise in the demand for new games and the high demand for people to design and develop games that have high technological and graphical standards. The industry also supports indirect jobs such as job opportunities in stores dealing in gaming software and hardware like the GameStop INC. It has also helped in supporting the technological advancements in the computer and gaming hardware producing companies such as Sony, Nintendo, Microsoft, SEGA etc. The entertainment software industry has been developing software's for these gaming consoles. So the industry is turning out to be a major player in the economy and its profit generation capabilities is unquestionable.

What is entertainment software?

The Entertainment Software can be described as special computer programs that are designed for specific purpose of entertainment. These programs consist of complex graphics and sounds and need special hardware to run efficiently. These software's may run on computers or dedicated gaming consoles such as the Playstation's and XBOX's. The video games are usually platform specific and a game that is designed to be played on certain platforms cannot be accessed from a different console or computer. In the earlier days the games were designed to be platform specific and they cannot be played on other systems. But in the本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。