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公司如何保持经济竞争力
How Companies can maintain their economic competitiveness

营销策略是绝对的和不可征服的计划，专门为实现公司的营销目标。表明公司营销目标要实现,营销策略提供了设计实现。它是决定成功的营销策略在业务单元层面,进而决定了公司的成功。营销策略之间的联系和整体公司的成功确实是直接和重要在这个链接了一个营销策略的重要性。

经济因素关注营销的公司,因为他们有可能影响,除此之外,需求、成本、价格和利润。这些经济因素在很大程度上控制个人的公司,但他们对个别企业可以深刻的影响。

在这种情况下更引用例子是“债务危机”引起的中东2009年生产经济冲击波在整个西方世界,导致股票价格的显著降低。这极大地推动了世界经济衰退,这一切都是为了演示如何戏剧性的经济变革可以打乱了传统的结构和平衡的全球商业环境。

随着经济衰退主要影响了航空公司,因为英国航空公司(British Airways)的一项70亿美元的协议通过合并与西班牙伊比利亚航空的竞争对手。这主要是由于当时油价危机的变化使公司给的成本票惯性,使企业和消费者难以建立自己的业务,导致乘客利率已经降低了。

英国航空公司成为世界上第三大航空公司的收入,这是由于合并与另一个航空公司伊比利亚预计将产生一个a‚¬每年400到2015年。

Marketing strategy is the absolute and unconquerable plan designed specifically for attaining the marketing objectives of the firm. The marketing objectives indicate what the firm wants to achieve, the marketing strategy provides the design for achieving them. It is the marketing strategy that decides the success at the business unit level, which in turn decides the total corporation's success. The linkage between marketing Strategy and overall corporation success is indeed direct and vital and in this linkage lays the significance of a marketing strategy.

Economic factors are of concern to marketing firms because they are likely to influence, among other things, demand, costs, prices and profits. These economic factors are largely outside the control of the individual firm, but their effects on individual enterprises can be insightful.

A much quoted example in this context is the 'debt crisis' caused by the Middle East in 2009 which produced economic shock waves throughout the Western world, resulting in dramatically decreased stock prices. This contributed significantly to a world economic recession, and it all serves to demonstrate how dramatic economic change can upset the traditional structures and balances in the world business environment.

As the recession mostly affected the airlines company, because of that British Airways had agreement to a $7bn by merging with its Spanish rival Iberia. This is mainly due to the variation in oil price at the time crisis which make the company put inertia on the cost for ticket, which make the business and consumers harder to build their business ,causing the passenger rates has been decreased.

British Airways become third largest airline company in the world by revenue, this is due to merging with another airline company Iberia and it is expected to produce a a‚¬400m per annum by 2015.

分析探讨——Analysis and discussion

As can be seen, changes in world economic, forces are potentially highly significant to marketing firms, particularly those engaged in international marketing. However, an understanding of economic changes and forces in the domestic economy is also of vital importance as such forces have the most immediate impact.

One such factor is a high level of unemployment, which decreases the effective demand for many luxury consumer goods, adversely affecting the demand for the industrial machinery required to produce such goods. Other domestic economic variables are the rate of inflation and the level of domestic interest rates, which affect the potential return from new investments and can inhibi本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。