lish by others and a researcher is using them for solving his present research problem.
Libraries, literature, Periodiclesets.
3.Data Collection OR Data collection method
The relevant data for the purpose of this study were collected from primary and secondary source. Primary data were collected through questionnaire and secondary data were collected from published documents.
In this study I used a personal survey method which is the face to face questioning and answering between researcher and respondents.
There are two major approaches to gathering information. Sometimes information required is already available and need only be extracted. However, there are times when the information must be collected. This type of research will take the second approach where the information is not already available and need to be collected.
This research mainly based on the Primary data that is why the methodology of research mainly based on qualitative research method rather than quantitative method. There are some reasons behind it why I am choosing quantitative research methods because this research is field/survey research rather than desktop research. The nature of the problem, which I will explore in this research, is suitable for the quantitative research method.
The secondary data use in the research will be extracted from, the literature in terms of books, articles, reports, journals, e-journals, web sites, company's web sites and all other sources of written data I can get. Where as primary data will be collected through Questionnaire and interview. Then all the data collected will be analyzed to achieve all my aims and objectives for my
dissertation. In this research, I will mainly use qualitative method.
Qualitative Research Techniques: 定性研究技术:
Patton (2002) describes that ''qualitative findings grow out of three kinds of data collection: First is In depth, open ended interviews; second is direct observation; and the third one is written documents.'' In an open ended interview, a respondent gives response about their experiences in an organization, their own perception, opinions, feelings, and knowledge. Observation gives descriptions and idea about activities, behaviour, actions, interpersonal interactions, organizational process. While written documents like official publications, reports, journals, responses to questionnaire will gives more depth knowledge about our research and gives platform to understand the better situation about the Tesco Express in respect of the competitive market.
Quantitative Research techniques:定量研究技术:
As per Curwin and Slater (2002), ''The Quantitative Research techniques will describe and resolve the problems using numbers. Emphasis will be given to the collection of numerical data, the summary of that data and the drawing the conclusions from the data. Moreover, it is about more than just 'doing sums'.'' In this research, I will use the delivery and collections the questionnaire in order to collect the primary data. I will use the structured questionnaire as general term to include the all technique of data collection in which Manager of Tesco Express or In charge of the Tesco Express and asked to respond to the same set of questions in a predetermined order. The structured questionnaire will be given to the Manager of Tesco Express to get their point of view on how the &t
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