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留学生知识产权论文范文Title:
The truth about trade marks.

Source:
Managing Intellectual Property; May2004, Issue 139, p32-39, 8p, 1 Color Photograph, 9 Charts, 11 Graphs
Document Type:
Article
Subject Terms:
*TRADEMARKS
*BUSINESS names
*QUESTIONNAIRES
*INTERNET domain names
SURVEYS
ENFORCEMENT
Abstract:
This article presents information about a survey, conducted by MIP which set out to discover what brand owners really think about key issues such as which countries offer the best and worst protection, how to enforce rights and what qualities to look for in outside counsel. Forty in-house counsel responded to the detailed questionnaire, to give the most comprehensive survey of trade mark attitudes ever compiled. The survey covered five main areas: trade mark protection, domain names, harmonization, enforcement and outside counsel. INSETS: A selection of comments made by respondents in the survey;To TLD or not to TLD?;What difference does the USTR make?;Why the Madrid Protocol is essential
Full Text Word Count:
4433
ISSN:
0960-5002
Accession Number:

Database:
Business Source Complete
________________________________________
Section: Cover story: The trade mark report
The truth about trade marks
In a unique survey, MIP set out to discover what brand owners really think about key issues such as which countries offer the best and worst protection, how to enforce rights and what qualities to look for in outside counsel. The results are revealed in a special series of reports. By James Nurton, Sam Mamudi and Emma Barraclough
What do brand owners want? More Madrid Protocol member states; cheaper trade mark protection; better enforcement in China; higher penalties for infringers; no more internet TLDs; and outside counsel with local knowledge.
Those are some of the key findings of the first MIP trade mark report, published here. In a unique survey, we asked representatives of some of the world's leading brand owners to tell us (anonymously) what they think about topical issues ranging from the Madrid Protocol to their hiring policy. Forty in-house counsel responded to our detailed questionnaire, to give the most comprehensive survey of trade mark attitudes ever compiled.
The survey covered five main areas: trade mark protection, domain names, harmonization, enforcement and outside counsel, and the findings of each area are discussed in turn. We also asked in-house counsel for details about their company and their approach to brands: these findings are summarized on the final page. Five short articles and interviews over the next few pages examine in depth some of the most interesting trends and topics revealed in the survey, and a selection of charts illustrate some of the findings. We also invited respondents to comment on some of the issues raised in the report: a selection of quotes is printed on page 34.
Protection: Madrid in demand

. Do you favour the introduction of more generic top-level
domains?
Yes, whether resistricted or unrestricted       2.5%
Don't know                                       10%
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