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international business management:文化对跨国企业经营的影响分析 [4]

论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2015-03-15编辑:Cinderella点击率:21052

论文字数:6880论文编号:org201503132219428341语种:英语 English地区:加拿大价格:免费论文

关键词:international marketbusiness跨国企业全球贸易Culture

摘要:本文认为,企业发展环境中的政治、宗教、经济等因素都是可见的,而文化因素却通常是隐藏式的,容易被管理者忽视。作者探讨了全球化进程下,文化对企业跨国发展的重要影响作用。

the Lanzarote's context.

 

To understand a culture, one must first understand the people – where they come from, who they are the values and traditions they live by, as well as their customs and etiquette. (Graff 2006: about the series).

 

Spain is a land of contrasts. A fascinating mixture of cultures, architecture, landscapes and climates, it is a country begging to be explored and offering newcomers as wide a choice of lifestyles, business opportunities and entertainment as any other country in Europe. (Graff 2006: vi)

 

Spaniard love to gather together and talk. They are sociable people, generally vivacious, ready to enjoy a party and join in celebrations. They are passionate about their family, their conviction and their arts, but also enjoy modest pleasures such as a good meal with friends. Spanish temperament is strongly individualistic. (Graff 2006: 30)

 

In Spain there is the usage to kiss people on the cheeks when meeting at an event or in the street. Foreigners must be aware of this customs and adapt to it. Women will kiss the men and the other women, but men will only kiss women. It is possible that at the end of a friendly conversation a man may give another man a big hug that it is just an expression of friendly feeling. (Graff 2006: 32)

 

Settling In


Spanish bureaucracy is a critical factor for foreigners and locals. Because of the slow administrative system, it could take also a day to get a simply permit. Patience will be tried to the extreme on occasion, and it must be learnt to remain calm and reasonable under quite severe stress. Spaniards find these long waiting a chance to do conversation and make new friends. (Graff 2006:57)

 

Food And Entertaining


Spaniards have a real veneration for food. A meal it is an expression of community spirit, to everyone meeting to enjoy the food and the company (Graff 2009:97).

 

Language


There are different languages and dialects spoken throughout the country. The local languages may create difficulties to foreigner when travelling from a region to another as road signs might be written in the local language. Castilian is the official language of Spain used by the majority of the mass media and also in official documents. However, Catalan, Galician and Basque are widely spoken in their regions (Graff 2006:140).