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international business management:文化对跨国企业经营的影响分析 [5]

论文作者:www.51lunwen.org论文属性:本科毕业论文 Thesis登出时间:2015-03-15编辑:Cinderella点击率:21066

论文字数:6880论文编号:org201503132219428341语种:英语 English地区:加拿大价格:免费论文

关键词:international marketbusiness跨国企业全球贸易Culture

摘要:本文认为,企业发展环境中的政治、宗教、经济等因素都是可见的,而文化因素却通常是隐藏式的,容易被管理者忽视。作者探讨了全球化进程下,文化对企业跨国发展的重要影响作用。

ormal'> Non-Verbal Communication


Spaniards use non-verbal language more than British people. Particularly when speaking with foreigner, Spanish people wave their hands to describe or to emphasise what they are saying. Handshakes are never prolonged and only used at first introductions, after which kissing becomes the accepted form of greeting (Graff 2006: 143).

 

MAÑANA - Punctuality


In order to do not have unpleasant hours of waiting it is necessary to understand what Spaniards mean with mañana, (tomorrow). According to Spanish courtesy it is more acceptable to keep scheduling an appointment mañana, even knowing there are just a few possibilities it will happen, instead of refusing it (Graff 2006: 145).

 

Spaniards do nothing in a hurry. While they expect foreign visitors to be punctual for business meetings, they are lax about their own punctuality for social occasions or business appointments (Bosrock 2006: 399)

 

Meetings And Business Lunches


Spaniards prefers to do business face to face. For this reason, when it is possible, they like to arrange a meeting in a café or a restaurant. Business meeting are frequent occurrences and likely to be noisy affairs where a foreign could probably be constantly interrupted. These kind of lunches tend to become lengthy affair. It is so advised to do not schedule any important appointment after the lunch (Graff 2006: 151). (Bosrock 2006: 393)

 

Because of the richness of Spanish culture and history it is recommended to know some of the basic fact. Applying this to the Spain it results an useful list.....:

 

Its official name: Spain

The collective name of its people: Spanish/Spaniards

The language(s) spoken: Castilian (official), Basque, Catalan, ...

Its president's name: Zapatero

Its political system: democracy...

Its currency: Euro

Whether it belongs to the European Union (EU): yes

Main events of the past century, (the more details you know, the better your conversation will be.)

Current issues and event (Bullfighting, ETA, ...) (Bosrock 2006: 20)


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