美国航空公司和全美航空公司之间的合并 Merger Between US Airways and American Airlines [2]
论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-09-29编辑:cinq点击率:6770
论文字数:2000论文编号:org201709291541382615语种:中文 Chinese地区:美国价格:免费论文
关键词:International Business留学生作业企业合并
摘要:本文是留学生International Business Management assignment范文,主要内容是针对美国航空公司和全美航空公司之间的合并事件进行分析与研究。
developing loyalty of customer.
The merger as well generates one of the finest-developed program of loyalty i.e. Advantage (American Airlines, 2014). Customers have superior access to prospect to possess and redeem miles crosswise the joint routes of both airlines. It constructs the customers gain from increased utilization of opportunities and capabilities in the wider market. It as well results in increased expediency for travelers, ensuing in cost savings.
The fresh organizational structure has perceived the Doug Parker retention as the Chief executive officer of the fresh entity. The merger has, consequently, seen the construction of simply one chief executive’s place as opposite to two in view of the fact that each one of these companies had its individual chief executive formerly. There were as well considerable changes in the Board of Directors for the fresh company. The newly appointed Board of Directors incorporated four representatives of US Airways employees and as well five representatives for creditors of American Airlines. The preceding Boards of the separate entities did not have such representatives.
Doug Parker was formerly the chairman and chief executive of US Airways. On the other hand beneath the new position, the chief executive will not be the chairman of the board.
The preceding companies in particularly US Airways had a variety of groups that exercised to operate underneath the chief executive. Such groups incorporated corporate affairs, marketing and revenue group, and finance, in addition to the operations groups. However underneath the new corporation, there are no such groups.
There were no chief changes in the practices of human resource subsequent to the merger. The fresh company, American Airlines Group, adopted the majority of its human resource strategies from US Airways and maintained the majority of its top managers. The foremost reason the corporation made no important changes in their human resource strategies is owing to reasons of business.
They wanted to preserve their combined market share where employees contribute a vital role. They were acquainted with the fact that preserving their existing employees to a certain extent than recruiting new ones would simply utilize the more forceful worldwide network they had access to. This was reflected in the fresh setup where representatives of employee straightforwardly represented concerns of employee in the board of directors. This was intended at enhancing the satisfaction level of for these workers. This is since advanced levels of satisfaction enhance employee retention levels. The majority of these employees had served a lot of years in both airlines and their knowledge was very important for the success of the fresh airline company.
The management at both companies had instituted that the majority of their non-impressive performances formerly, for instance those in 2011 that made American Airlines file for bankruptcy were primarily owing to callous market conditions. Employees had not added to the underperformance. The merger rendering the new entity to huge resources that might facilitate it to triumph over these market challenges. In actual fact the merger was seen as an prospect where the company would present the employees better compensation and benefits for their services (Bainbridge, 2003). It was perceive as a opportunity to close up t
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