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美国航空公司和全美航空公司之间的合并 Merger Between US Airways and American Airlines

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-09-29编辑:cinq点击率:6647

论文字数:2000论文编号:org201709291541382615语种:中文 Chinese地区:美国价格:免费论文

关键词:International Business留学生作业企业合并

摘要:本文是留学生International Business Management assignment范文,主要内容是针对美国航空公司和全美航空公司之间的合并事件进行分析与研究。


Mergers and Acquisitions

On December 9th, 2013 the two airlines, US Airways and American Airlines merged to form the American Airline Group that turn out to be the major airline in the world. This merger was structured by the enlarged competition that airlines are countenancing in the business at present. The merger offered a prospect for both airlines to make use of the benefits of an extensive network that would effect subsequent to merging as countered to when each one operates separately. One of the foremost circumstances that encircled the merger was the imminent insolvency of American Airlines. The company in 2011 had filed for bankruptcy even though it relapsed to profitability the same year in July. The merger would enhance admission to opportunities of business for both airlines, particularly American Airlines that would decrease its coverage to financial risks, which were the preliminary grounds for the corporation filing for bankruptcy. The merger would generate enhanced synergies that would be apparent in the course of increased flexibility and financial strength in the market (DePamphilis, 2008).

Each of the entities merged would have admission to further destinations and bigger clientele. Each of them would admission to a bigger destinations network i.e. 300 destinations all around the world. They as well had a code share contract where customers would impeccably book their flights from any US Airways or American Airlines networks. Such controls are an enhancement to each of the airline’s ability and results to bigger business and performance.

There are a variety of positive traits of this merger. One of the major advantages is that both airlines will have eminent penetration of market than what they had beforehand. This is since they will be creating on a daily basis more than 6,500 flights to above 300 destinations in additional than 50 countries all around the globe It effected in enlarged revenues and improved governance of most important routes. The American Airlines Group subsequent to the merger, is a foremost player in the Latin American global market of airline (CAPA center for aviation). Exploitation of these prospects directs to enhanced market performance and superior capability to compact with aggressive pressure. This is since the fresh airline company, subsequent to the merger, has additional resources at its disposal that direct to superior performance.

An additional advantage of the merger is increase and diversification of the products offered by the airline (Boeh & Beamish, 2007). Alongside the code sharing contract that permits air travelers to book their trip from any of the websites of company, there is improved access to one world association. This entails the improved opportunities of networking for the airline in the course of business agreements with further players in the industry for instance Iberia, British Airways, and Finnair. It lets the customers’ additional choices of air travel and unforgettable experiences of travelling crosswise a superior and more improved network. This develops levels of customer satisfaction and is necessary in 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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