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论文题目：detailed client brief
论文语言：英语论文 English
论文专业：Events Management
字数：2500
学校国家：英国
是否有数据处理要求：否
论文用于：BA Coursework 本科课程作业
要求：Reference 要求比如说引用某人的定义一定要写在文章中，而如果是一整本书的整个章节的话就写在文章的最后还要注上章节数，作者 这次的APPENDIX很重要所以请仔细写APPENDIX
我选的要写的是关于Client Two-A product launch的，是三星的新手机和平板的在英国伦敦某酒店的发布会，发布会活动包括在2015年2月19号上午10点到11:30的新品发布会，会邀请记者和嘉宾，然后12点开始到1:30是午餐，下午2点到3点事记者会，记者可以提问三星技术和高管人员，然后活动3:30正式结束。

APPENDIX包括：论文题目中要求的附录以及budget(整个发布会活动的具体预算), food & drink menue（午餐的菜单）, risk assessment（给了你们一份表格请填一下）, stakeholders（列出大概的STAKEHOLDERS以及他们在这次活动中的扮演的角色）, time table（活动的具体时间安排）, venue（活动举办地的地图，外景图片，会场图片，会场的LAYOUT）, transport（包括记者嘉宾的接送，三星工作人员和设备的运输，CAR PARKING的安排）, SWOT（这次发布会的SWOT ANALYSIS分析）

100%有机小麦伏特加的最新产品推出的事件是由我们的团队组织和计划，这是纯绿色公司和火花组织事件有限公司之间的第一次合作。当然，我一个人是有限的星火组织活动的代表。在活动的组织过程中，我假定，产品发布活动中最重要的目标是绿色纯和当前或潜在客户之间的更大的通信功能。作为通信的功能，它应该是有效的和有用的。例如，对于公司在产品发布活动中的作用，发挥它作为为新产品的引进方面的作用;推广对环境的保护，产品背后的故事，并在产品创意的最新内容。但是，客户被吸引的社会化媒体，如电视，互联网络，报纸等景点，它们被引入产品，并愿意购买的产品从纯绿的了解。此外，影响产品的因素开展活动的规划都包括如下：有限时间规划，员工的组织，记者和媒体邀请函，参加组织和会场布置为一个整体。在事件的现状，有些因素不能被很好的准备预测，突如其来的交易的能力大大重要。The products launch events of the latest products of the 100% organic wheat vodka are organised and planned by our team, which was the first cooperation between the Pure Green Company and the Spark Organization Events Limited. Of course, I am a person which is on the behalf of the Spark Organisation Events Limited. In the process of the organisation of the event, I supposedthat, the most important objective of products launch event is the greater communication function between the Green Pure and current or potential clients. As the function of the communication, it should be efficient and useful. For instance, for the role of the company in the products launch event, it played as the role as theintroductions of the new products; promotion of the latest contents on the environment protection, the stories behind the products, and creative ideas on the products. However, clients are attracted the sights by the social Media such as TV, internets, newspapers and others, and they are understood by the introduction of the products and also willing to buy the products from the Pure Green. In addition, the factors that influence the products launch events planning are including as following: limited timing planning, employees organisation, reporter and Medias invitations, organisations attending, and venue layout as a whole. In the current situation of the events, some factors cannot be predicted by the well preparation, the ability of the sudden dealing is greatly important. 

Contract
Party A: The Pure Green Company 
Party B: Spark Organization Events Limited 

Reference 文献

Bruce, N. I., Foutz, N. Z., &Kolsarici, C. (2012).Dynamic Effectiveness of Advertising and Word of Mouth in Sequential Distribution of New Products.Journal Of Marketing Research (JMR), 49(4), 469-486. doi:10.1509/jmr.07.0441
Kuen-Hung, T., Chi-Tsun, H., & Mu-Lin, T. (2013).Reviews of market drivers of new product performance. International Journal Of Market Research, 55(5), 719-738. doi:10.2501/IJMR-2013-058
Ricca, S. (2014). Right here, right now: it is time for innovative products, hotel improvement, investment and rate increases, say Hunter Hotel Conference speakers. Hotel Management, (6).
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