英语论文网

nic Article Surveillance (EAS) labels. All products must be tagged, and authorized by a Source Tagging Lab.

Those above assessments are not only facing Wal-Mart’s suppliers, but also suit to Wal-Mart’s stores and retailers. For example, Wal-Mart asks its retailers to have abilities of understanding industry and market information. Wal-Mart’s warehousing and distribution are very famous in the industry. Based on this, its warehouse management and tracing system are all operated by IT system. That is one of reasons why Wal-Mart’s supply chain solution is so successful in retailing industry. In B2B campaign, if Wal-Mart can not use its IT system to monitor and supervise its situation of warehouse and transportation, its commitment of delivery just in time would have no chance to become true. Management in Wal-Mart’s supply chain is the most significant process.

DELL’s Management with Its Partners

戴尔与它的合作伙伴管理

DELL’s supply chain management solution is not as famous as Wal-Mart is. however, in B2B, DELL has its own advantage in supply chain. It has great relationship with its all partners in the supply chain in order to make sure its marketing strategy goes well. Now, DELL is the world’s leading computer company with a market share of almost 19% (Dell Computer Corporation 2003). In 2002 DELL employed 34,600 people worldwide and generated net revenue of more than 31bn USD (Dell Computer Corporation 2003). DELL’s top competitors are Hewlett-Packard, IBM, Fujitsu and NEC in the personal computer market, which constitutes Dell’s main market. It is known that Dell’s famous marketing strategy is direct marketing activities. Direct selling to customers could get cost reduction and high customer acquisition. Dell’s direct marketing activities also can maintain and enhance the relationship between Dell and customers. That is to say, DELL’s strategy is all around with its direct marketing activity. Its direct model directly created and enhanced a relationship between customers and the company. This part is going to deeply analyze Dell’s management with its partners in its supply chain by five aspects: Customer market Supplier market Internal market Recruitment market

Influence & Referral market

Customer market: DELL organizes its business around three main customer segments: large corporate customers also called relationship customers, home and small businesses and the public sector. (Kraemer et al 2000, p.8). Hence the company approaches each segment differently and customized to the specific needs. This computer manufacturer mainly utilizes two communication channels, the Internet and call centres. DELL also assigns sales and telephone service representatives to individual relationship customers, whereas each sales representative is dedicated to only one customer. (Kraemer et al. 2000, p.9).

The direct marketing activity plays a significant role in DELL’s maintenance with its customers. DELL deals directly with their customers so that they can gain timely customer response. This response in turn provides the company with precious feedback.

The Company has a clear customer strategy by concentrating on what they call “scalable business”, i.e. customers who revenues can be increased stronger than expenses.

本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。