英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

英国Supply Chain in B2B-B2B里供应链管理研究Essay [5]

论文作者:留学论文论文属性:学期论文 termpaper登出时间:2014-03-19编辑:caribany点击率:16505

论文字数:3442论文编号:org201403171559333717语种:中文 Chinese地区:英国价格:免费论文

关键词:Supply Chain in B2BB2B供应链produce value产生价值subject of logistics

摘要:本文是有关B2B供应链管理的英国Essay 格式:文章提到供应链管理是相互关联的,通过上游和下游之间的联系产生价值(产品和/或服务),以最终消费者的过程之间的组织/个人的联网管理。供应链管理的全过程,可以被看作是涉及组织/个人的所有活动,以最终客户的网络。在B2B战役,最终客户通常被认为是组织,机构,政府部门等。

nic Article Surveillance (EAS) labels. All products must be tagged, and authorized by a Source Tagging Lab.


Those above assessments are not only facing Wal-Mart’s suppliers, but also suit to Wal-Mart’s stores and retailers. For example, Wal-Mart asks its retailers to have abilities of understanding industry and market information. Wal-Mart’s warehousing and distribution are very famous in the industry. Based on this, its warehouse management and tracing system are all operated by IT system. That is one of reasons why Wal-Mart’s supply chain solution is so successful in retailing industry. In B2B campaign, if Wal-Mart can not use its IT system to monitor and supervise its situation of warehouse and transportation, its commitment of delivery just in time would have no chance to become true. Management in Wal-Mart’s supply chain is the most significant process.

DELL’s Management with Its Partners

戴尔与它的合作伙伴管理


DELL’s supply chain management solution is not as famous as Wal-Mart is. however, in B2B, DELL has its own advantage in supply chain. It has great relationship with its all partners in the supply chain in order to make sure its marketing strategy goes well. Now, DELL is the world’s leading computer company with a market share of almost 19% (Dell Computer Corporation 2003). In 2002 DELL employed 34,600 people worldwide and generated net revenue of more than 31bn USD (Dell Computer Corporation 2003). DELL’s top competitors are Hewlett-Packard, IBM, Fujitsu and NEC in the personal computer market, which constitutes Dell’s main market. It is known that Dell’s famous marketing strategy is direct marketing activities. Direct selling to customers could get cost reduction and high customer acquisition. Dell’s direct marketing activities also can maintain and enhance the relationship between Dell and customers. That is to say, DELL’s strategy is all around with its direct marketing activity. Its direct model directly created and enhanced a relationship between customers and the company. This part is going to deeply analyze Dell’s management with its partners in its supply chain by five aspects: Customer market Supplier market Internal market Recruitment market

Influence & Referral market


Customer market: DELL organizes its business around three main customer segments: large corporate customers also called relationship customers, home and small businesses and the public sector. (Kraemer et al 2000, p.8). Hence the company approaches each segment differently and customized to the specific needs. This computer manufacturer mainly utilizes two communication channels, the Internet and call centres. DELL also assigns sales and telephone service representatives to individual relationship customers, whereas each sales representative is dedicated to only one customer. (Kraemer et al. 2000, p.9).


The direct marketing activity plays a significant role in DELL’s maintenance with its customers. DELL deals directly with their customers so that they can gain timely customer response. This response in turn provides the company with precious feedback.


The Company has a clear customer strategy by concentrating on what they call “scalable business”, i.e. customers who revenues can be increased stronger than expenses.

论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非