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ck replenishment, quality control, lean thinking, transport management, track and tracing, and etc.. Those above assessments of Wal-Mart and DELL prove that management in supply chain would help a lot in any different industries. In B2B campaign, if Wal-Mart can not use its IT system to monitor and supervise its situation of warehouse and transportation, its commitment of delivery just in time would have no chance to become true. Management in Wal-Mart’s supply chain is the most significant process. DELL’s ways of management its partners is various. DELL owns its own call center and website. It builds database by customer online register. It also can get responses directly and quickly by direct marketing activity. The relationship between DELL and its stakeholders could be long term and very stable. All these above ensure that DELL’s supply chain management is good in B2B marketing. Its management by building relationship with its partners helps it to get advantages in B2B campaign.

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