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Supply chain management of Wal-Mart in China and ASDA in the UK (A Comparative Study)

论文作者:英语硕士论文论文属性:硕士毕业论文 thesis登出时间:2012-05-23编辑:tinkle点击率:13894

论文字数:19637论文编号:org201205231115113581语种:英语 English地区:英国价格:$ 132

关键词:Supply chain managementWal-MartASDA

摘要:Supply chain management is one of the important management objectives of modern enterprises. It concerns the free flowing of business resources of various kinds.

代写留学生论文题目:Supply chain management of Wal-Mart in China and ASDA in the UK (A Comparative Study)
论文语种:英文
您的研究方向:engineering manufacture management
是否有数据处理要求:否
您的国家:英国
您的学校背景:coventry university
要求字数:12,000
论文用途:硕士毕业论文 Master Degree
是否需要盲审(博士或硕士生有这个需要):否
补充要求和说明: 论文被查出有大部分抄袭的, 所以第一可能要对论文很多地方加上REFERENCE 第二现在老师提出了很多具体的修改意见,需要根据这个修改. 目的是绝对过,想跟老师交流着,可能会提出若干次修改意见.论文参考文献格式应为 HAVARD。

 

代写留学生硕士论文:Supply chain management of Wal-Mart in China and ASDA in the UK (A Comparative Study)

Abstract
Supply chain management is one of the important management objectives of modern enterprises. It concerns the free flowing of business resources of various kinds. Supply chain management deals with the process of the flowing of these business resources from one department to another. It is a https://www.51lunwen.org/Materialengineering/  process realized by the process of consuming a certain product produced by an enterprise. The whole supply chain management involves the manufacturer, the supplier, the wholesaler and the retailer and their combined activities to complete the cycling of the realization of the value of a product.
With the increased speed and scope of globalization and competition world wide today, supply chain management proved to be more and more important for the success of enterprises. It has been regarded as one of the chief factors for pushing forward the fast development of global economic development. This dissertation, based on the analysis of the difference between Wal-Mart and ASDA, will explain the factors influencing the different strategies adopted by different business organizations in solving the problem of the cycling of the resources among suppliers, manufacturers, distributors, retailers and customers. So, it is expected that this dissertation can find how business resources move from one end of this chain to the other through different stages. In the meanwhile, this dissertation also aims at explaining the methodology to be used by enterprises to improve the efficiency, productivity and profitability of the entire process of supply chain management.

Key words: Supply chain management; Wal-Mart; ASDA 


Table of Contents

Abstract 2
Chapter 1 Introduction 4
1.1 Research background 4
1.1.1 Brief introduction of SCM 4
1.1.2 Present status of China's retailing SCM 5
1.2 Introduction of Wal-Mart and ASDA 7
1.3 Aims & objectives 9
Chapter 2 Literature review 10
2.1 Relevant concepts 11
2.1.1 Concept of supply chain 11
2.1.2 Concept of supply chain management 11
2.2 Methods for optimizing supply chain management 12
2.3 Evolution of supply chain management 14
2.4 Review of supply chain management 15
2.5 Models of supply chain in Wal-Mart 19
2.6 Members of supply chain in Wal-Mart 21
2.7 Factors influencing retailers’ and consumers’ responses to the environmental features of Wal-Mart and ASDA 24
2.7.1 Customer behavior 25
2.7.2 Purchasing habits 28
2.7.3 Consuming structure 28
2.7.4 Cultural traditions and market feature 30
2.7.5 Discussion of the influence of marketing environment to SCM 31
Chapter 3 Research methodology 33
3.1 Research method 33
3.1.1 Case analysis 33
3.1.2 Comparative analysis 34
3.2 Data collection 35
3.3 Analytical strategy 36
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