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国际公共关系留学作业范文-如何有效开展国际公共关系教育

论文作者:www.51lunwen.org论文属性:课程作业 Coursework登出时间:2014-08-10编辑:felicia点击率:14700

论文字数:4686论文编号:org201408091347558368语种:英语 English地区:中国价格:免费论文

关键词:公共关系教育国际化知识产权internationalisationpublic relations education

摘要:本文是一篇国际公共关系留学作业coursework。论文的主题是公共关系教育的国际化。首先对国际公共关系概念进行阐述,其次分析它对公共关系教育产生的影响,然后对知识产权进行相关的研究。

前言

论文的主题是公共关系教育的国际化。这是一个很广泛的主题,可以从不同的观点进行综述和讨论。在这研究这个主题的时候选择相关的文献进行分析,正式开始写作的时候首先对国际公共关系概念进行阐述,其次分析它对公共关系教育产生的影响。因此,文献综述分为以下主题:国际公共关系(知识产权)、国际公共关系教育(IPRE)。


本章将首先介绍并讨论国际公共关系及其概念与影响因素,对其进行简要概述。紧接着是展示国家对知识产权的研究。讨论进行到第二部分——国际公共关系教育,探索民族和国际化的挑战。最后一章将总结确定关键主题和要点。文献综述主要关注当代研究的一部分,主要的时间跨度为1989 - 2009年。


国际公关

在世界的每个大陆和重要地区,越来越多的出版物都在研究公共关系。


Introduction

The main theme of the dissertation is internationalisation of public relations Education. It is quite a broad topic and can be reviewed and discussed from different points of view. In this regard the selected literature first examines international public relations concepts and secondly an impact it has on public relations education. Therefore, literature review has been divided into the following major themes: International public relations (IPR) and International public relations education (IPRE).


The chapter will begin by presenting the main debates about international public relations and its concepts alongside with a brief overview of factors influencing it. It will be followed by a section presenting state of research on IPR. The discussion will then move to section two - international public relations education, exploring the requisites and challenges for internationalisation. Finally the chapter will summarise the key themes and points identified. The major part of the literature review focuses on contemporary research, defined as 1989-2009.


International PR

A growing number of publications document the development and challenges of the public relations in every major continent and region of the world (Nally, 1991, Moss et al., 1997, Moss et al., 2003, Sriramesh and Vercic, 2003b, Van Ruler and Vercic, 2004, Freitag and Stokes, 2009).


This research refers term global PR to globalisation of the profession, which is being practises and recognised in more countries throughout the globe, while International PR refers to the planning and implementation of programmes and campaigns carried out abroad or for international audience. Hence international PR education refers to the process of adopting professional training to International PR concepts and demand.


Public relations is still relatively new concern for management, even though its modern origins can be traced to the end of the last century (White, 1991). According to (Cutlip, 1994), a key researcher in the history of public relations in the U.S., the first international public relations agency ‘The Hamilton Wright Organization’ was founded in 1908. International communities of professionals and scholars are increasingly interested in transferring knowledge, experiences, and best practices from national to transnational scenarios. This advancement is generated by the increasing role of public relations which is driven largely by the influence of new information technologies and globalisation (Flodin, 2003). Drawing upon this, DiStaso et al. (2009) discussed the effects of globalisation, that began with the Maastricht Treaty and NAFTAA in 1992, the WTO in 1994 and claiming it had great impact on the public relations industry. 本论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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