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什么是公共关系？公共关系很难被定义，因为它包含很多领域，并且当前它已经发展成为了影响着我们生活方方面面的，且价值数百万美元的产业。但是，比较公共关系的不同定义，对于彻底的了解什么是公共关系与公共关系是如何运作是很重要的。公众是一个庞大的群体，这就很容易理解为何去定义公共关系是非常困难的。伴随着人口众多这一情况，认知、信念、理念、以及选择都对公共关系产生了影响。我将公共关系定义为个人、公司、团体去影响别人对于产品、理念、个人、公司等的意见与决定所实施的行为。罗伯特希斯将公共关系定义为培养公司或组织去战略性的倾听、欣赏的功能，以及公司要想完成任务、实现价值所必须去回应那些互利共赢的人的这样一种功能。在1950年，美国公共关系协会制订了“公共关系实施专业标准”，伴随着当前包含6大核心价值与6大准则条款的道德规范。核心价值观是“倡导、诚实、专业、独立、忠诚、公平”，准则条款是“咨询的自由流通、竞争、信息披露、信心维护、利益冲突、提升专业素养”。

What is public relations (PR)? PR is difficult to define because it encompasses so many areas and today has developed into a multi-million dollar industry influencing all aspects of our lives (Adams et al, 1999). However, it is important to be able to compare and contrast the various definitions in order to have a complete understanding of what public relations is and how it is used. The public is a large population to consider, making it easier to understand why it is so difficult to define PR. Along with a large population come many perceptions, beliefs, ideas, and opinions, all influences on PR. I define public relations as the acts used by individuals, corporations, and groups to influence ones opinions and/or decisions about a product, idea, persons, companys, etc. and the public. Robert L. Heath defines PR as functions of management/supervisors that foster an organization's ability to strategically listen to, appreciate, and respond to those persons who's mutually beneficial relationships with the organization are necessary if it is to achieve its missions and values (Health, 2007)'.

In 1950 PRSA enacted the first 'Professional Standards for the Practice of Public Relations,' followed by the current Code of Ethics which includes six core values and six code provisions. The core values are 'Advocacy, Honesty, Expertise, Independence, Loyalty, and Fairness and code provisions are 'Free Flow of Information, Competition, Disclosure of Information, Safeguarding Confidences, Conflicts of Interest, and Enhancing the Profession.' Even with these standards defining PR is difficult and organizations struggle with public perception of PR. Human nature influences choices for both organizations as well as the public. These standards have helped in defining the outcome of PR and the field endeavoring to create a professional profession ensuring what is relayed to the public and that it be ethical, truthful, and accurate.

There are many definitions of Public Relations and the basic definition is typically the same. However, interpretation of how PR is conducted plays a role in the outcome of many definitions of PR. For example, PR can be positive or negative depending on if the information is skewed with the intent to persuade in a positive or negative manner. Politicians use PR to influence voters to vote for them and to make their opponent look bad. PR encompasses so many areas and includes the public which are both internal and external (Seitel, 2004). Organizations have internal public including employees and external would be the public, potential customers, competitors, and vendors. I used the following three sources and their PR definitions of public relations so that I would have a base to compare and contrast the varying definitions. The following sources of PR definitions and their definitions follow:

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