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Arts Marketing in China
(Research Proposal)
1. Research background
There seems to be a misunderstanding about arts and economy under the environment of the development of modern technology and social integration. To many people, arts and economy are the two sides of a coin that can not be merged together. However, development of art industries is changing such a bias towards the pedagogic role of human culture. As we all know, human culture has a close relationship with the way of life of any nation. It impacts people’s artistic taste, their interest of reading, their pReference of enjoying music and even their insight of choosing fashions. To be sure, the importance of arts finds its voice in the prosperity of cultural industries. Then what is cultural industry? Generally speaking, arts industry can be defined as those industries which, on the one hand, provide cultural products or services to people, aiming to cater for the intellectual life of them; on the other hand, cultural industries are also social assets which aim at earning profits through the activity of manufacturing and consuming these products and services. What arts industries have in common is that they all use creativity, cultural knowledge and intellectual property to produce products and services that convey social and cultural significance.

2. Literature review
The study of arts marketing starts from the defining, sorting and analyzing of cultu
3. Research objectives
4. Research questions
5. Organization of the research
References:
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Beinhocker, E. (2006) The Origin of Wealth: Evolution, Complexity and the Radical Remaking of Economics. Harvard Business School Press: Boston.

Caves, R. (2000) Creative Industries: Contracts between art and commerce. Harvard University Press: Harvard.

Chong, D. (2002)  Arts Management  (London: Routledge)

Cunningham, S. (2006) What Price a Creative Economy? Platform papers #9. Currency House: Sydney.

Dopfer, K., Potts, J. (2007a) The general theory of economic evolution. Routledge: London.
Edson, G. (1997)  Museum Ethics: Theory and Practice (London: Routledge)

Foster, J., Potts, J. (2007) ‘On the use of simulation and econometrics to empirically analyze the rule-structure of an evolving economic system’ Journal of Evolutionary Economics (forthcoming)

Garnham, N. (1987) ‘Concepts of Culture: public policy and the culture industries.’  Cultural Studies, 1(1).

Garnham, N. (2005) ‘From cultural to creative industries: An analysis of the implications of the “creative industries” approach to arts and media policy making in the United Kingdom’ International Journal of Cultural Policy, 11: 15–29.

Hartley, J. (1996) Popular reality: Journalism, modernity, popular culture. Arnold: London.

Heilbrun, R. (2001)  The Economics of Art and Culture (Cambridge: Cambridge University Press) 

Hesmondhalgh, D., Pratt, A. (2005) ‘Cultural industries and cultural policy’, International Journal of Cultural Policy, 11.

Hesmondhalgh, D., Pratt, A. (2005) ‘Cultural industries and cultural policy’, International Journal of Cultural Polic本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。