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浅析西班牙服饰品牌:世界最快---ZARA速度

论文作者:英语论文论文属性:职称论文 Scholarship Papers登出时间:2012-04-26编辑:lena ding点击率:15027

论文字数:3071论文编号:org201204261008313190语种:英语 English地区:西班牙价格:免费论文

关键词:lead timethe rapid reactionthe R & Dmodel

摘要:西班牙品牌ZARA是世界服装企业中前导时间最短的企业,ZARA最厉害时最短只有7天,一般为12天,这是具有决定意义的12天,它使ZARA可以做服装市场的快速反应者,也是ZARA成为全球排名第三的服装零售商。

Abstract: ZARA is the shortest lead time in the world garment enterprises enterprises, ZARA, the most powerful, the shortest only seven days, usually 12 days, which is of decisive significance of 12 days, it makes ZARA can do the quick response of the apparel market, but also the ZARA become the world's third clothing retailer.

 

Keywords: lead time, the rapid reaction of the market, in-time production (JIT), the R & D, direct distribution model

 

ZARA Introduction:
ZARA is the famous Spanish brand, which was founded in 1975, belonging to the Inditex Group, the world's third-clothing retailer, one of the world's four major fashion chain (the other three are the United States of casual fashion giant GAP, the Swedish fashion giant H & M, German parity giant clothing chain C & A), has more than 2,000 stores in 52 countries around the world. ZARA fast response is known in the fashion industry, become the industry benchmark for its success with innovative models. The ZARA annually provides 12,000 kinds of different items for customers to choose. The ZARA ability is that it is throughout the whole process of the world's only company able to lead time (product from design to production, logistics, sales, time) within 15 days to do a fashion company. 15 days it will be costume design, production and distribution to over 850 stores worldwide fashion company, ZARA, the most powerful, the shortest only seven days, usually 12 days. Chinese garment industry is generally six to nine months, international brands generally to 120 days.

The company is located in La Coruña, Spain, ZARA 27000 employees. In 1975, Amancio Ortega, apprenticeship, a remote town in northwestern Spain, has opened a small clothing store called ZARA. Today, the former unknown ZARA has grown into the world's leading fashion brand, 2005, ZARA, ranked 77 in the world's 100 most valuable brands, Harvard Business School brand ZARA assess the value for Europe's most research Brand, Wharton ZARA brand as a model to study the future of manufacturing. ZARA brand founder, Amancio Ortega's wealth as the stock market capitalization rose and climbing in the 2007 "Forbes" the world's richest ranked eighth, total assets reached $ 24 billion . ZARA as a lead company of the future trends, has become the benchmark of the fashion industry, ZARA has been able to achieve such success is because ZARA clothing products manufacturing can do it in less than two weeks time, to quickly create and sales. R & D, design patterns are very unique, ZARA, can be regarded as a "copy version of King strategically to take a quick, agile, multi-category, small size, competitive strategy of the terminal. In addition, the marketing model is very unique, unlike most clothing vendors put a variety, various sizes of clothes to meet consumer demand, ZARA clothes always seemed "not enough", so that consumers can not be the first to meet their own demand, the next had to go, so many vendors are always in ZARA customers door. Shrouded in much the aura of the head of the brand ZARA, but definitely not worthy of the name, behind the beautiful financial figures is the best comment. ZARA in 2005 global revenues of 4.4 billion euros, pre-tax profit of 712 million euros. Morgan Stanley predicted in a research report in 2014 until ZARA average annual growth rate of earnings per share is 10.9%, while only 7.7% average annual growth rate of five luxury goods group Burberry.<论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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