英语论文网

Introduction
When is a Supply Chain strategy successful?  Many Supply Chain Managers today would emphasis on efficiency - reduce costs, improve efficiencies and reward customers with low price. However, this “lean” thinking  makes a vulnerable supply chain.  This is similar to people who follow a diet  with a one-sided focus on weight loss may lead to a deterioration of health.  People are better served by a balanced approach focused on the overall health, which  nutrition, exercise and mental effort to be aligned and where people bodied be made to temptation from the environment to resist so that the longer term health is assured. The short- term strategy on cost reduction would simply consider customers that they only revolve around reduced price. However, price is not a major determinant of satisfaction for customers.
A too-narrow focus on costs often leads to a fragile supply chain that is inflexible and  the slightest irregularity in the area hardly functional.  This  brings with it the risk that disgruntled customers will walk awayhttps://www.51lunwen.org/Ghostwrite/assignment.html with the result that the turnover eventually falls.  The opposite also happens. There are also companies that do everything  to improve the customer service: the customer is king.  These companies provide  the customer exactly what he wants exactly and when he needs it but without asking themselves what the return from that customer really is.  Unfortunately, even for these companies, customers go away because ultimately the costs will be high resulting in an unacceptable  high price to be paid for the products and services. 
Both examples above lead  ultimately to a reduction in sales and costs compared to turnover.
In response, this paper tries to describe and analyze the compatibility of efficiency and effectiveness in the supply chain. A successful supply chain strategy should aim at the general  health of a business: more sales at lower cost, rather than focus too heavily on  such costs or only the customer effectiveness.  The focus should be the various demands made by the market, all the activities place in the chain should be aligned.

1. Supply Chain and supply chain management
When companies struggle to stay competitive in the market, the supply chain is a key operation for them to transform their operations from a static to a dynamic business environment, because the supply chain impacts potentially on every process of the business including the external companies. 
1.1  Supply Chain
A supply chain is the system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to end customer.
Here are some definitions of Supply Chain:
“Supply chain is a set of firms that pass materials forward. Several independent firms are involved in manufacturing a product and placing it in the hands of the end user in a supply chain—raw material and component producers, product assemblers, wholesalers, retailer merchants and transportation companies are all members of a supply chain ”— [1] La Londe and Masters 1994.
“A supply chain is the alignment of firms that brings products or services to market. ”— [2]Lambert, Stock, and Ellram 1998
“A supply chain consists of supplier/vendors, manufacturers, distributors, and retailers interconnected by transportation, information and 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。