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channels and logistics systems to oversee the supply chain. The emphasis is on bringing the product closer to the customers, in the least possible time. This has motivated companies to create alliances in the global marketplace to minimize inventory, and achieve just-in-time delivery, regardless of the geographic or channel of distribution the customer chooses (Fawcett 2002).

The inclusion of such complex processes means Supply Chain Integration. Kotzab, Skjoldager and Vinum (2003) note that integration takes place on three levels:

1. Technical integration

2. Application integration

3. Business integration

Integration is critical to operate in the global competition, as it would help organizations increase efficiency while streamlining its processes and enhance customer service through collaborative relationships. In this context, SCM can be defined as:

'The systematic, strategic coordination of the traditional business functions within a particular company and across businesses within the supply chain, for the purposes of improving the long-term performance of the individual companies and the supply chain as a whole.' (Mentzer 2001 qt. Williams, Esper, and Ozment 2002)

During the latest time a lot of organization make use of pull strategy (JIT)accompany with to perform the customer demand .These approaches can make a big variation in supply chain management .JIT is working like same in supply chain management by take away the inventories and recuperating the systematic linkages between the organizations.These process work in the whole operation regard how work will be proceed and those process interacting with the customer as well (; Johnson and Brö ms, 2000 ).In the manufacturing sector that kind of work produced in a time-honed example of complete loom to supervise the organization, that kind of association all the way through the organization function with metrical accuracy .Similarly the acceptance of technology can merely dish up to the huge hustle to the disparity. Beginning of technology and procedure at organizational edge can merely endorse the formation of the price if they hold up firm associations stand upon the premeditated commonalities.(Forrester 1999) provide in 1950 of demand up and down as information go through a supply chain now we call bullwhip effect, stay a rich study topic.

3.2 E-Supply Chain

To resolve the integration of the three levels in SCM means transforming the supply chain to automation to match real-time coordination. Thus, SCM systems transitioned to EDI (Electronic Data Interchange), using electronic communication systems as platforms for coordination; and this type of supply chain is known as eSCM. eSCM involves processes of Human Resource Management, change management, information networks, performance measurement mechanism, alliance management, and technological development. Moreover, Hewitt (1994 qt.) describes that SCM includes processes such as:

i. customer service

ii. order fulfilment

iii. demand management

iv. production flow management

v. procurement for product development

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