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美国戴尔公司供应链管理分析(Dell Supply Chain Management analysis)

论文作者:www.51lunwen.org论文属性:案例分析 Case Study登出时间:2015-07-24编辑:huiyin点击率:9053

论文字数:1669论文编号:org201507241458129451语种:中文 Chinese地区:美国价格:免费论文





Dell is a computer manufacturer that was established in the United States in the 1980's. Over the years it became the leader in the E Commerce computer hardware market. It established its brand by selling its products online, in the US at first, and then all over the world. Dell sells its products to corporate clients and individual customers. Dell uses a unique direct method, which is called the Dell direct model, to achieve maximum profitably and sustain their international advantage.

This model refers to their relationship with the customers as being direct. It allows customers to customise their PC online and order any additional products they need or desire. This integration is hugely important as it eliminates the need to manufacture everything. Dell uses internet power to share and exchange information with suppliers, customers and vendors to build a superior supply chain that keeps the inventory turnover low and the cost to a minimum. This model helps Dell focus on price for performance, service, support, customisation and latest technology.

Moreover, it enables the company to distinguish itself from its competitors with its customised on-demand manufacturing. Following this customisation Dell is able to offer customer more value for their money by eliminating intermediaries in their manufacturing and distribution process.

Dell supply chain management theory is to shorten the cycle between the components, the manufacturer and the end customer. As Michael Chong (the E-Business Technology manager of Dell computer business) said, 'we are allowing them to almost touch each other'. This is implemented in Dell by using efficient and effective built to order business model. Dell's online supply management allows Dell's suppliers and customers to work together. Because Dell work directly with their customers it has the ability to connect and understand what products will be required and when. It helps the company to inform its suppliers what supplies are needed based solely on customer demand. As a result there is no excess of supplies in warehouses that will decrease the company's efficiency. It enables the company to have exceptional service and ease in ordering and responsiveness to customer needs.

One of the most important features that gave Dell a sustainable competitive advantage was the implementation of the 'just in time' inventory, also known as the Toyota production system. It operates on six days of inventory. This enables Dell to cut the cost of warehousing and of hiring people to track and look after inventory. It allows the company to have more cash to invest in adding value activities especially for customers. The use of such a system suits Dell perfectly as customers can only order computers through Dell itself. It also eliminates other distribution suppliers entirely and makes a direct contact with customers. It allows the development of a deeper relationship with customers 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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