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Abstract: At present, China's private banking wealth management market has huge potential and bright prospects, however, this market is still in the early stages of development. Need to be clearly defined strategic objectives, in-depth understanding of customer needs, tailor a differentiated business model in the next few years, whether in banks or foreign banks, the Swiss private banking business model has brought us learn.

Keywords: Swiss private bank; mode of operation; draw

It comes to the Swiss have to mention the Geneva, Switzerland under the highest peak in Europe --- Alps, Mont Blanc, Geneva - the birthplace of private banking, Switzerland's most famous private banking area, private banking in Switzerland exist two or three hundred years, through many economic cycles and financial tsunami, let us feel the reason of its unique leadership position in its unique business model.

A traditional foreign private banks on a personal high-end customer service model, several special service features:
An asset management services (also known as investment management services). (Portfolio management of special customers), divided into discretionary and non-discretionary investment (positive consultation), alternative investments (hedge funds, private equity), structured products (equity and credit derivatives).

(2) tax planning services. Refers to the taxpayer within the scope of the tax laws permit, business investment, the financial activities of prior planning and arrangements to reduce or defer tax payment behavior. Private bankers, according to the condition of the assets to provide customers with all the legal tax savings, tax avoidance advice and insurance, offshore accounts, trusts and other tools to assist customers.

(3) trust services. Under the Trust Deed, the trustee is the legal owner of the property, the trust assets management according to the terms of the governing law and the Trust Deed. The trust fund has considerable flexibility to develop the terms of the trust agreement, the Trustee may in accordance with the special requirements of customers, especially the provisions on the handling of property. Meanwhile, property trust and confidentiality is extremely high. Typically, trusts and offshore private companies use the more secure. The Trust Fund can also be replaced by a will to avoid pre-wills and probate procedures for the public. Banks generally charge an annual management fee. The establishment of the Trust, the bank will charge rates according to the nature of the assets.

Global wealth protection plan. Help clients offshore private companies set up overseas tax-free countries or regions, and contribute to the tax and estate planning. Through the establishment of offshore private companies, customers can save income, interest and heritage-related tax expenditures, increased financial privacy, and property from the legal review and disputes, to avoid political and economic turmoil caused by property confiscation, confiscation risk, and can reduce the investment and financing transaction costs.

5 Family heritage services. Family heritage service the ultimate goal is to separate ownership and management of the family business, the allocation of rights and obligations of each person, long-term maintenance of wealth and family cohesion. Generally include treatment of family assets (such as 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。