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文章是描述酒业行业的客户满意度调查研究。由留学论文之瑞士论文策划组提供。
论文语言：英语论文 English
论文专业：hotel and tourism management
字数：3000
学校国家：瑞士
是否有数据处理要求：否
您的学校：酒店管理的学院，没什么排名
论文用于：BA Research Proposal 本科开题报告

A Study of Guest Satisfaction Based on the Hotel Industry

1. Introduction
1.1 Background information
Since the coming of the 21st century, there has been a series of severe changes on the enterprises’ external environment. And the rights of consumers in the negotiations with enterprises have gotten enhanced with the further development of science and technology around the world. More and more enterprises seek for an advantage depended on consumers’ shopping experience and purchasing experience, regarding the intensified tendency of product homogeneity (Elebiary and Tim, 2008). It means the ultimate competition in the 21st century among companies is service competition on a basis of the guest satisfaction, which is a critical factor of satisfying the demands of consumers eventually.
Fuelled by the severe competition among companies and the increasing demands of consumers, the guest satisfaction has been a frontier subject on the quality management, economic management and other relevant industries (Alex Susskind, 2010). As for the hotel industry on the guest satisfaction, which is a representative industry of the service industry, has played an important role in the brand image of a hotel and the strong competitive power against other competitors. Hence, a variety of hotels are keen on making an exact research and evaluation for the guest satisfaction.

1.2 Rationale of study
1.3 Aims and objectives
2. Literature review
2.1 The guest satisfaction theory
2.2 The model of testing the guest satisfaction
2.3 The current research on the status of the guest satisfaction
2.4 Case study
3. Methodology
3.1 Aims and objectives
3.2 Approach
3.3 Sampling and data collection
3.4 Validity, Reliability and Generalisability
3.5 Ethical issues
3.6 Limitations
4. Conclusions and Recommendation

References
Alex Susskind and Anthony Viccari, 2011. A Look at the Relationship between Service Failures, Guest Satisfaction, and Repeat-Patronage Intentions of Casual Dining Guests. Cornell Hospitality Quarterly, 52(4), pp. 248-257.
Alexis Papathanassis, 2011. Guest-to-guest interaction on board cruise ships: Exploring social dynamics and the role of situational factors. Tourism Management, 11(6), pp.54-58.
Cihan Cobanoglu and Katerina Berezina, 2011. The Impact of Technology Amenities on Hotel Guest Overall Satisfaction. Journal of Quality Assurance in Hospitality & Tourism, 12(4), pp. 27-29.
John C. Crotts, Peyton R. Mason and Boyd Davis, 2009. Measuring Guest Satisfaction and Competitive Position in the Hospitality and Tourism Industry an Application of Stance-Shift Analysis to Travel Blog Narratives. Journal of travel research, 48(2), pp.139-151.
Elebiary and Tim Lockyer, 2008. Service & guest loyalty in the hotel industry: the impact of employee commitment on guest satisfaction. Research Commons, Vol.14, pp.27-34.
Heesup Han and Kisang Ryu, 2009. The Roles of the Physical Environment, Price Perception, and Customer Satisfaction in Determining Customer Loyalty in the Restaurant Industry. Journal of Hospitality & Tourism, 33(4), pp.48-51.
Fuller J. and Kurt Matzler, 2008. Customers delight and market segmentation本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。