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The common development of enterprises and industries have their own business personality. Seeking qualitatively new, genuine contribution rate of science and technology to improve product and brand contribution rate. Enterprises should increase investment in research and development, to fully tap the potential of talent and encourage scientific research and development of new products, increased R & D investment in the production of the product into the innovative elements to improve the company's products to attract consumers force.

（2）加快实现产品升级换代

(2) to accelerate the upgrading of products

企业通过加快产品更新换代的速度，能加大企业的利润空间。加大力度培养具有国际竞争力的产业，提高那些高附加值产品在出口总量中的比重。提高纺织服装、玩具类产品、农副产品的技术和质量水平，提升它们的科技含量。

Enterprises by accelerating the rate of replacement products, can increase corporate profit margins. Increase efforts to develop internationally competitive industries, and improve those high value-added products in the proportion of total exports. Increase textile and clothing, toys products, agricultural technology and quality levels, upgrade their technology content. Should also be readily adjusted according to China's export tax rebate policy direction of the country to encourage the export of products, product innovation, technological innovation and so on.

（3）企业要有应对出口退税政策调整的短期和中长期措施

(3) enterprise should deal with the export tax rebate policy adjustment of short-term and long-term measures

以下调出口退税为例，短期，为了减轻出口退税率下调对上市企业的影响，企业应采取积极措施，包括有降本增效、降低成本、提高产品质量和扩大产品销量等多个方面，上市公司的这些措施将可以在短期降低出口退税率调整对公司产生的不利影响。

The following adjustment of export tax rebate, for example, short-term, in order to reduce the export tax rebate rate cut impact on listed companies, companies should take proactive measures, including cost efficiency, reduce costs, improve product quality and expand product sales and other aspects, the listed the company in the short term these measures will reduce the export tax rebate rate adjustment adverse impact on the company.
Medium and long term, companies should take a series of measures oriented: on the one hand enterprises to actively implement the dumping style, low-priced style competition to brand, differentiated competitive mode transformation, development of non-quota, high value-added goods, and accelerate specialization, serialization pace. Branding is not just to adapt to the international market, competitive differentiation, and enhance cost control on the export of goods, but also enjoy the national policy to take care of preferential measures. Such as Zhejiang Province on the establishment of the corresponding "Zhejiang Export Commodities brand development funds" to encourage export enterprises brand, in order to reduce the upward pressure on the cost of exports. On the other hand, enterprises in order to cope with the pressure of the export tax rebate rate cut, according to the actual situation of enterprises and business war policy, as far as possible to the high-margin, high rate of return transfer production or circulation. Labor-intensive export-oriented enterprises to face intensified anti-dumping trade ba本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。