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论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2014-07-27编辑:felicia点击率:26289

论文字数:11684论文编号:org201407251345547605语种:英语 English地区:中国价格:免费论文

关键词:牛津英语词典广告advertiseOxford English Dictionarydefinition


第一章 Chapter 1

1.1 前言 1.1 Introduction






If we look up the word ‘advertise' in the New Shorter Oxford English Dictionary (1990) we find the following definition: ‘Make an announcement in a public place; describe or present goods publicly with a view to promoting sales.'; Right after that we find advertisement defined as:

‘A public announcement (formerly by the town-crier, now usually in newspapers, on posters, by television, etc)'

It was Daniel Starch (1926), one of the early pioneers of advertising theory in the twentieth century, who back in the 1920s, reminded us that the Latin root for advertising is advertere. This roughly translates as ‘to turn towards'.

L.E Boone and D. Kurtz, (1998) Advertising is a specific type of Marketing that brings a product to the attention of consumers and may be delivered through a variety of media channels such as television, radio, print, billboards, personal contact and the internet.

Advertising is a very effective method to convey the company's message to its target market. In olden days there was no such concept of advertising because people would only buy products. They were only concerned about the utility of the product. The scenario changed with the passage of time and the marketers started something different. They associated the products with emotions, life style, style etc.

With the passage of time the market got bigger and it was difficult to have one product for all the market so the marketers divided the markets into different groups having different needs and wants. This method is known as segmentation. So the market segment I am going to discuss that's affected by advertising is the youth.

1.2 Impact on Youth

J. M. McGinnis et al (2006); The term youth marketing used in the marketing and advertising industry to describe activities to communicate with young people, typically in the age range of 12 to 34. More specifically, there is the Tween Marketing, targeting people in the 9 to 13 year-old range, Teen Marketing, targeting people age 12 to 18, College Marketing, targeting college-age consumers, typically ages 18 to 21, Young Adult Marketing, targeting young professionals typically ages 22 and above. For this report, "youth" are defined as persons ages 12-21, and "adults" are defined as persons ages 21 and over. Youth marketing strategies commonly include television advertising, magazine advertising and online marketing. 

Today young people expect to be able to learn about, interact and be entertained by with brands or se论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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