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ower), the field of international relations by American scholar at harvard's Kennedy school dean, former U.S. assistant secretary of defense, Joseph Nye, Joseph s. Nye) is proposed for the first time in 1990, he thought that Soft Power is the ability to achieve a goal by attract.[5] soft power field of international relations, but it has a broad application field itself.

Foreign scholars research on soft power more focused on the national level, few on the study of corporate soft power.Domestic since wang huning [6] of soft power to carry out the study, presented a soft power hot research, many scholars from all levels of national, regional and enterprise were studied.At present domestic definition of corporate soft power still has not reached a consensus.Jin Zhou English [7] from the soft environment of soft soft capital, technology, integrated Angle think 'soft power is the potential of soft capital, soft technology innovation ability, strain of soft environment, creation and innovation ability to form the soft power of the three core', defines corporate soft power into the three kinds of integration and integration ability.ROM peak [8] from the Angle of value identity to define corporate soft power as the technological innovation ability, capital precipitation factors and environment integration ability factor of integration, is to obtain stakeholder value recognition, produce enterprise expected behavior ability.Guo-qun huang [9] think that companies such as the formation of soft power must by the enterprise concept, values and other potential soft power through interactive communication soft power conversion to reality.The understanding of the different will lead to to build soft power from different angles.Gu Jianping [10] starting from the background of the international financial crisis, think honesty culture is the core of the enterprise soft power around the honesty culture put forward some Suggestions of building enterprise soft power.Peak [11] thinks based on core values of soft power is the real place of the enterprise soft power, respect individual, team spirit, corporate culture, and create enterprise soft power from the three aspects.

A comprehensive review.Integrated the research literature, this paper argues that 'enterprise soft power is the main body through possession of certain resources, transformation and transmission, to attract corporate stakeholders such as the object, get the value of their identity, to make them produce enterprise expected behavior, ultimately achieve the goal of the enterprise a kind of ability'.The definition of corporate soft power to the forming process and the mechanism in which contains is helpful for profound understanding of soft power, as well as increased interoperability in the real building.ROM peak [11] and Gu Jianping [10] with core values and honesty culture as the core of the enterprise's soft power to build soft power, just from a single aspect research, although focusing, but there are some limitations.Promotion enterprise's soft power should focus on the whole process of formation and function.Stakeholders is the role of corporate soft power object, so the enterprise soft power function is an important link of the value of the stakeholders.As object, based on the stakeholder theory of brand value into the research of the enterprise soft power, build the brand value, enterprise soft power model, from the soft本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。