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世界经济正在向一个新的千年前进，我们看到一个相互依存的全球经济的出现，这种经济的特点是交流、运输和资金流动都更加快捷，这创造了新的市场机遇和挑战。我们正在逐步远离一个国际（国内）经济因为障碍相对隔离的世界，走向一个有距离、时区和语言的跨国贸易投资，政府管制，文化和商业体系均有差异的世界。商业组织的目的是获得销售和利润，他们致力于扩大商业市场。地球村正是这样一个让每一个商家都能分一杯羹的巨大梦想市场。市场战略在公司的存亡和繁荣中起着至关重要的作用，每一个商业组织升级的目的都是获得全球市场。全球市场的营销策略并不是一成不变的，为了确保企业的稳定和繁荣，在全球市场中意识到战略的变化因子随着时间、经济环境的变化而变化是非常重要的。

World economy is moving forward to the next millennium where we are seeing the emergence of an interdependent global economy which is characterised by faster communication, transportation and financial flows, all of which are creating new Marketing opportunities and challenge. We are moving progressively further away from a world in which national(domestic) economies were relatively isolated from each other by barriers to cross-border trade and investment, by distance, time zones and language; and by national difference in government regulation, culture and business systems. Business organisation are tends to go forward for getting sales and profit ,their tendency is to expand business in a market where global village is the huge market to eat a slice(market share) of the dream cake of the global market. Global market is the upgrade destination of all business organisation where strategies in marketing plays key role to do prosperity as well as survival matter in business. Strategies in global marketing are not static, change as the time and economic condition are volatile and importance of changing factors in strategies are under consideration in the global marketing to assure the stability and prosperity in the business.

Critical review of the assign project work has been carried out on the basis of book review of Susan et al(2008) on the topic of 'Reassessing global marketing strategy' under the book series of 'Research in Global Strategic Management',Year-2008,Volume-14,Page no.139-153,ISSN-(1064-4857),DOI-10.1016/S1064-4857(08)00002,Publisher: Emerald Group Publishing Limited.

In MIT's Center for Transportation & Logistics (CTL) looked at the challenges a surprising scenario was come out when discussing about The Supply Chain Strategies in Emerging Markets that is for shoe marketing in china it can be more cheaper to export that product after that importing into back than to directly saleto the domestic market.Explanation is like that shoe made in china and buyer who are existing in china that is domestic buyers has to pay value added tax(VAT) of 17% where this product in case of export are not subject to VAT .In this circumstances it is effective to send the product out of the china and back it by paying import duties which which is much more cheaper than buying domestically by paying VAT.This incidence of supply chain as well as exporting opportunities from the government policy encourages the business organization to concentrate on global marketing as well as emerging marketing opportunities despite on the domestic marketplace.

Culture is the distinctive way of life of the society of a nation.The perspective of the culture which include religion,customs,social organization of the society,attitude and values towards domestic and international life,aesthetic systems,educational life and language.Each country has an individual identity in terms of norms and abbots. In the global marketing all sorts of cultural dimension must be under consideration when making marketing strategies and have to understand how much