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澳大利亚留学论文:从索尼爱立信看全球化的发展 [2]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-04-15编辑:felicia点击率:34219

论文字数:论文编号:org201504090034082903语种:英语 English地区:澳大利亚价格:免费论文

关键词:留学论文

摘要:澳洲留学,很多学生不会写留学论文,今天就以全球化为例,为大家提供一篇澳洲留学论文参考,希望对大家有用。

& development, design, manufacturing, Marketing and customer services are major undertakings by Sony Ericsson. Its global management is headquartered in London while R & D is in U.K, France, Sweden, India, Japan, China and United States. The Firm has around 3,500 around the globe.


Sony Ericsson is accepted as leader in mobile designs and innovations. Its many products won awards like T 610, K750i as best 3G handset for 2004. GSM Association awarded K800 Cyber-shot phone as best 3GSM in February 2007.


Sony Ericsson has built many partnerships for continuous innovative products development. Partnership with Sony BMG is a way for bringing best and innovative content to its customers. In gaming applications, Sony Ericsson took the lead in launching first Java 3D-enabled handsets, and is looking forward to bring 3D gaming to a wider segment of mobile users.


索尼爱立信的背景——Background of Sony-Ericsson


Ever since the Japanese electronics company Sony and the Swedish telecom giant Ericsson came together to form Sony Ericsson, big things were expected in terms of technologically advanced wireless phones as well as improved sales and market shares. However, the first year passed with a lot of disappointment. Sony Ericsson's already low market shares began to drop rapidly and the company was losing money. On the other hand, the much anticipated Sony Ericsson T68i phone was introduced and was a major hit. It was the first GSM/GPRS (global system for mobile communications/general packet radio service) color screen handset. Its Bluetooth technology was also the first of its kind, allowing wireless connections to headsets and PC synchronization. One of the accessories included a snap-on digital camera, which has become quite popular and a must for all new models. In the past year, Sony Ericsson has seen a revival in the company as they continue to introduce new revolutionary devices such as the P800 and T610 and set new standards. All this success has contributed to an increase in market shares and has pushed them back into the top five in cell phone manufacturers. In order to continue this success, a new IMC plan is needed.


Creativity and flexibility is required in order to succeed in the mobile-phone industry. No other industry changes faster, or experiences more sudden and rapid changes to fortunes. The industry was shaken by the alliance of two consumer electronic giants in October 2001, Sony and Ericsson. Sony Ericsson mobile communications is a fifty-fifty joint venture between Japan's Sony Corp. and Sweden's Ericsson AB. With headquarters located in London, Sony Ericsson became the sixth largest global mobile phone corporation in 2005 following closely behind competitor Nokia. Motivations for the joint venture alliance as well alternatives to a joint venture will be explored, concluding with an examination of the problems and strategies used throughout the alliance to aid Sony Ericsson to become a world renowned mobile supplier.


Even with the global clout of SONY in consumer electronics (particularly music and video) and the proven R & D strengths of Ericsson, SEMC must contend for a fair share of dynamic mobile telephony markets worldwide against giants like Nokia of Finland and Motorola of America, as well 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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