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澳大利亚留学论文:从索尼爱立信看全球化的发展 [4]

论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2015-04-15编辑:felicia点击率:34067

论文字数:论文编号:org201504090034082903语种:英语 English地区:澳大利亚价格:免费论文

关键词:留学论文

摘要:澳洲留学,很多学生不会写留学论文,今天就以全球化为例,为大家提供一篇澳洲留学论文参考,希望对大家有用。

networking systems for businesses, and value-added applications (Sony Ericsson, 2007d). As a handset provider, SEMC also makes available downloads in the form of interface graphics, music, video, enhancements and upgrades that work only on Sony Ericsson units, of course. With an eye to image, market franchise and public relations impact, the company styles itself a global provider of multimedia rich devices, including feature-rich phones, mobile accessories and PC cards. An enticing brand that creates compelling business opportunities for mobile operators and desirable, fun products for end users (Sony Ericsson, 2007a). In common with other players in the industry, SEMC products are showcases of technological innovation, leading-edge mobile imaging, music, communications and entertainment. The mobile telephony market is driven less by functionality than by technological advances and design trends. Across the board, SEMC therefore applies total quality management in imposing design mandates in the spheres of feature selection and packaging, user-friendly applications, breakthrough materials and visual appeal. For the company affirms that “design is the essential differentiator when comparing mobile communications products.” At the Creative Design Centre studios in Lund (Sweden), London, the USA, Asia and Japan, product development teams combine the skills and perspectives of industrial designers, human interface designers, color and material designers and graphic designers. This ensures that usability, aesthetic appeal, and logical menu structures count for as much as innovation for its own sake. Evidently, product designers also have to consider competitive innovations (witness the design knock-off's that followed the successful launch of the Apple iPhone in July 2007). As well, they are tasked to be outward-looking, keeping a vigilant eye on fashion, market and consumer trends (Sony Ericsson, 2007c). Such aesthetics, as well as competitive pressures, are evident in the following examples of accessories that enhance customer experience whilst boosting financial results.


品牌索尼爱立信经济增长的关键——Branding Key to Sony Ericsson Growth Plan


The difference in mid-end hand sets and top-end models is reducing because of technology advancements in mobile phone handset accessories market. Increasing liberalized regional telecommunications is boosting cellular subscriptions and a high disposable income labor force, the Middle East has become a lucrative market for handset manufacturers such as Sony Ericsson. The company has been successful in this emerging market due to successfully fusing innovative technology to develop products. Sony and Ericsson's combination of core competencies is a competitive edge of Sony Ericsson.


Digital cameras and MP3 players have now become essential features of handsets, Sony Ericsson handsets like Cyber shot and Walkman handset ranges are a direct attempt to tap the Sony's heritage in both markets respectively. Sony Ericsson supports retailers and resellers by advertising and marketing campaigns.


Sony Ericsson has announced fusion of entertainment and communication for their customers as their new brand strategy. They are adopting a new brand message in collaboration with Sony Group, “make. Believe”. It will use seven colors in its logo as part of its rebranding strategy. They wi论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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