英语论文网

在21世纪,国际商务交往越来越频繁,随着国际趋势，商务谈判进入一个新的发展阶段。在这个电子时代，同步通信技术已经实现，语言的理解和掌握成为商人的成功的决定因素。商务沟通是澄清思想,实现合作的桥梁。然而,没有语言的沟通,就没有业务沟通。作为世界通用语言之一,英语在商务沟通中起着重要的作用，这也表明实现成功的关键是能够适当的使用语言。演讲者来自不同的环境、时间、气氛的场合,沟通在国际业务中,有时尽管是正确的东西,却很难被对方接受，不能实现预期的结果。

1. Introduction

In the 21st century, the international business contacts become more frequent and enter a new developing stage with the international trend. It makes synchronous communication possible in the electronic age. The understanding and grasp of potentials and changes become the determinants of businessmen’ success. Business communication is the bridge to clarify ideas and achieve cooperation. However, without language communication, there is no business communication. As one of the common language in the world, English plays a important role in business communication. It is also the key for speakers to achieve the success with the appropriate use of language. As the speakers are from different environment, time, atmosphere occasions, communication in international business, although something is right, it is difficult to accept by others which can not achieve the desired results. At this point if we make use of the Euphemism, a special code to convert the inappropriate, rude or taboo words into the polite or subtle words ,it will help us to express our views, wishes, requests and suggestions in an appropriate way, meanwhile, establish a good business environment to achieve the desired objectives of both in the final.

Euphemism helps to establish a good business relationship in the use of business English. Economic interests and feelings are the most important factors of the businessmen's behavior. Economic interests are the purpose of business activities, and the mood of people will affect the success of business activities. The importance of euphemism can help two parties to maintain a good mood, leave space to maneuver for both sides. And so as to establish long-term friendly relations of cooperation. Otherwise, if the parties are just to pursue their own economic interests and ignore each other's feelings, it is inevitable for the relationship become stiff and make the friendly business relationship impossible.

2. Euphemism and Politeness Principle

2.1 Definition of euphemism

Euphemism is a widely and frequently used of rhetorical language phenomenon, and it becomes a hot research in the field of linguistics. It requires clear and concise criterion to determine its scope. English euphemism is derived from a Greek word. 'Eu' is the prefix of Greek. It means well, good sounding. 'Pheme' is a root of Greek. It means speaking. But in the euphemism, it means say good words or a pleasant writing. The New Oxford Dictionary of English makes the definition of Euphemism: 'A mild or indirect word or expression substituted for one considered to be too harsh or blunt when referring to something unpleasant or embarrassing '. They are often polite considerate of others. For example, we would probably say to our friend, 'I am sorry to hear your relation with your brother has not been very fortunate” instead of 'I am sorry to hear you often quarrel with your brother', because we feel that the first statement is more agreeable than本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。