在本报告中,将解释不同的方法组织可以采取鼓励创新和什么因素会影响组织实现业务成功与否。这些因素将进一步解释与现实生活的例子,它会说明组织之间的经验的多样性。
作为例子,目前在消费电子行业的领导者“三星公司”和前领导人的手机行业“诺基亚公司”在文中被探讨。
Throughout this report, it will be explained, the different approaches organizations can take to encourage innovation and what factors will influence on organizations to achieve business success or not. The factors will be furthermore explained with the real life examples and it will illustrate the diversity of experience among organisations.
As examples, the present leader in consumer electronic industry the “Samsung Corporation” and the ex-leader of mobile phone industry “Nokia Corporation” are considered here.
What is innovation? 什么是创新?
Innovation is an important concept in modern strategic management since it has a pervasive influence on the performances of the organisation. It also signifies how well the organisation adapts according to new market trends and the way it responds to its market rivals with superior innovations.
Furthermore innovation can be defined as
'Organisational innovation means the implementation of a new organisational method in the undertaking’s business practices, workplace organisation or external relations. Changes in business practices, workplace organisation or external relations that are based on organisational methods already in use in the undertaking, changes in management
strategy, mergers and acquisitions, ceasing to use a process, simple capital replacement or extension, changes resulting purely from changes in factor prices, customisation, regular seasonal and other cyclical changes, trading of new or significantly improved products are not considered innovations.' (Official Journal of the European Union 2006)
According to Paul Trott, the definition of innovation can be expressed as follows. (Trott 2005)
Influences of Innovation on organizations 创新对组织的影响
Now there are few additional questions which arise. Why does an organisation/business need to be innovative? Is it compulsory? Is it beneficial to the society and the organisation itself? “Yes” is the answer for all those questions and, same as other major factors the priority should be given to innovation too otherwise organisations don’t survive in the field. Innovation can be a facilitator for the development and success of any organisation. By being innovative in an organisation it does not imply success. Innovation could mean changing the business model and adapting to changes according to the environment to provide better products or services.
Types of Innovation
In ‘Innovation Management and New Product Development’ book Paul Trott has stated there are seven different types of innovations could be implemented in an organisation. (Trott 2005)
Product Innovation
Process innovation
Organisational Innovation
Management Innovation
Production Innovation
Commercial/
Marketing Innovation
Service Innovation
Samsung’s Innovative Approach
As the first example, Samsung’s successful and strong approach of innovation is explained here.
Since the beginning of the Samsung, the innovation has been core factor of its success. The
history of Samsung goes back to when Byung-Chull Lee started a small business in Daegu called ‘Samsung’ in 1st of March 1938. It was primarily focused on exporting dried fish, fruits a
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