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ery important role in efficiently achieving the objectives of an organisation and various groups of motivational techniques can be applied by managers to keep employees especially the sales force in an organisation highly motivated and satisfied and in the absence of motivation an organisation is bound to fail while aims and objectives of the organisation cannot be achieved effectively

5.2 Recommendations

Based on the study carried out in the research and the analysis there are several recommendations put forward by the research which are outlined below.

The decision makers and managers in an organisation should seriously consider the implementation of intrinsic and extrinsic motivational techniques within an organisational framework and a group of motivational techniques including monetary benefits and incentives should be applied to motivate employees.

Managers should be able to identify and realise the needs of their subordinates and implement motivational techniques based on these needs and wants.

Attractive and competitive remuneration and compensation packages should be offered to employees especially in the sales department not only to retain efficient employees but also to attract effective potential employees to the organisation.

Regular surveys and studies should be conducted by managers in an organisation to stay updated on the changing demands and wants of employees in individual departments over different periods of time and motivational techniques should be implemented based on these changing patterns of wants and requirements.

In the current scenario of post modernism and globalisation managers should keep themselves updated with any changes and new research in the area of motivation so that modern tools and techniques of motivation can be applied in organisations which are growing rapidly with the pace of time.

Managers should educate and inform employees along with application of motivational techniques so that employees understand that efficient accomplishment of organisational objectives leads to accomplishment of both short term and long term personal objectives.

Managers should realise that monetary incentives, perks, fringe benefits and other benefits of quantitative nature are not the only tools of motivation and other techniques can be implemented quite effectively to motivate employees in an organisation. 

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