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Introduction……………………………………………………..………………………....(1)
New Premises……………………………………………………………………………...(2)
New Services……………………………………………………………………… ……...(3)
New Facilities……………………………………………………………………………...(3)
Risk Analysis……………………………………………………………………………... (3)
Cost Breakdown…………………………………………………………………………...(5)
Benefits…………………………………………………………………………………….(7)
Schedule…………………………………………………………………………………....(7)
Conclusion…………………………………………………………………………………(8)
Appendix…………………………………………………………………………………..(9)
Appendix 1 Analysis of the business……………………………………………………....(9)
Appendix 2 Customer Profiles…………………………………………………………...(11)
Appendix 3 Focus groups………………………………………………………………...(12)
Appendix 4 SWOT Analysis……………………………………………………………..(15)
Appendix 5 Project Objective……………………………………………………………(16)
Appendix 6 Action Plan………………………………………………………………….(17)
Appendix 7 Activity Flow Chart..………………………………………………………..(19)
Appendix 8 Cost Breakdown……. ………………………………………………...........(21)
Appendix 9 Risk Analysis and Management plan………………………………… ……(24)

Appendix 10 Logical Framework of the Project…………………………………………(26)

介绍内容

Introduction

S＆K的美容院计划，打开一个中型的容量最大的50位客人的专业美容院的同时，提供有效和全面的护理产品，技术和热情的技术人员等。
S&K beauty parlor plans to open a medium-sized professional beauty parlor in Foshan with a capacity of serving a maximum of 50 guests at the same time, providing effective and comprehensive care products, skilled and enthusiastic technician etc. The beauty parlor will be located on Floor 3, International Plaza, No. 1 Chengmentou West Road, downstairs the Swissotel, the busiest business district in Foshan. This beauty parlor will be meeting the great market demand.

Foshan is a fast developing city, where women play a very important role. As the result of the women's pursuit of success in career, they have enough money to enjoy and pursue beauty. The development of fitness and beauty is in line with this need. Although there have been some large-scale and high-end beauty salons, such as Elizabeth beauty salon, which are expensive and not affordable to everyone. So our company seizes this opportunity and plans to set up a beauty parlor in Foshan with excellent quality service and reasonable price.

The potential customers of the salon consist of young https://www.51lunwen.org/business/ female of white-collar, middle-aged people of the beauty seekers and foreigners.
尽量避免的风险，以防止危险的发生，例如：
1。市场研究应该专注于目标客户群之间的不同美食的普及。
2。确保重塑公司的合同包括一年的保证期。

Try to avoid the risks, i.e. to prevent the dangers from happening, for example:
1. The market research should focus on the popularity of different cuisines among the target customers.
2. Make sure that the contract with the remodeling company covers a guarantee period of one year.
3. The training program should include the serving skills, product knowledge, the salon’s regulations, case analysis and on-spot practice.
4. Daily routine meetings should be focused on communication skills.