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ronic commerce between the United States and Europe.  Although Clinton stated in a commencement speech at Eastern Michigan University last May, “We can’t let breakthroughs in technology break down the walls of privacy.  We must be able to enjoy the benefits of technology without sacrificing our privacy.”   Many online marketers have endorsed self-regulation, citing that federal intervention could ruin e-commerce entirely.   In the effort of scrutinizing the existing ’self-regulation,’ it is clear that the consumer’s groups and government are still weary of most of the privacy statements of major Internet companies mainly because they are contradictory, hard to find, and subject to change which is deficient of any mechanisms of enforcement or redress by law.
A major concern of the e-commerce industry is that the difference of a normal company and an e-commerce one is the personalization that comes from knowing more about a user’s needs and wants.  The industry’s response to the threat of consumer uprise and government regulation has been significant in the efforts of the bigger corporations.  Groups such as CPEX, Customer Profile Exchange, created a coalition of Internet companies that will try to assure privacy advocates and consumers that they will protect the information consumers share and companies exchange.  Corporations such as Microsoft, AOL, AT&T, Dell computer, and Time Warner proposed model international rules designed to make Internet shopping more secure.  Last year, the Better Business Bureau launched its new program for certifying and monitoring the collection of personal data online, which was a substantial attempt to link the go between consumer’s privacy interests and business’s practices.   The program gives qualified companies an electronic seal for their Website, which verifies that they adhere to their stated practices about what information they collect from consumers and how it is used.  The first company to display to the BBB seal was Dell Computer.  Among other industry attempts to deal with the privacy issue was the development of software products that help consumers evaluate the privacy policies of individual websites.  For example, YOUpowered ™ not only helps consumers evaluate the privacy policies of individual websites but also gives an individual the option of sharing the information or not.  However, all of these industry accomplishments could prevent a company called DoubleClick from acquiring Abacus Direct in November of 1999.  Abacus is one of the country’s largest catalog databases companies and in the purchase, it was revealed that for the first time, an Internet advertiser could match names along with other personal info to be anonymously collected online.  The stock market was quick to praise this financial move as such information would become extremely valuable to companies that wanted to pitch their products to an individual within a short amount of time.  After the FTC began to investigate the company’s practices, the stock price fell immensely as investors speculated whether the government would become more intrusive than before.
On May 22, 2000, three of the five FTC commissioners favored new laws to protect consumer’s privacy online. While the FTC has recognized that the majority of large businesses have been getting the message of consumers and government interest, there are many 本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。