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globalization essay-经营与特许经营-国际市场营销战略代写essay

论文作者:留学生论文网论文属性:短文 essay登出时间:2011-12-23编辑:anterran点击率:2695

论文字数:653论文编号:org201112231410062327语种:英语 English地区:英国价格:免费论文

关键词:globalization essay经营与特许经营国际市场营销战略代写essay

摘要:国际市场营销战略essay范文-The Experts: Franchise Development Services-essay sample write essay essay example free essay essay writing essay范文代写essay argument essay english essay globalization essay

globalization essay-国际市场营销战略代写essay来源:留学生论文代写 作者:留学生论文网 国际市场营销战略essay范文-The Experts: Franchise Development Services-essay sample write essay essay example free essay essay writing essay范文代写essay argument essay english essay globalization essayThe Experts: Franchise Development S
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 国际市场营销战略essay范文-The Experts: Franchise Development Services-essay sample write essay essay example free essay essay writing essay范文 argument essay english essay globalization essay

The Experts: Franchise Development ServicesAcknowledged as international experts in Master Franchising since 1981, Franchise Development Services is the organisationof choice in helping Franchisors achieve international expansion. The group has assisted numerous importantbrands to goglobal and is rapidly expanding its own network of offices dedicated to guiding and supporting the International Franchisor.The essence of a successful Franchise is underpinned by the Franchisor’s ability to teach its business to the Master Franchiseewho can then understand and implement the company’s Franchise blueprint correctly. Once that has been achieved, the Franchisor and his partner must concentrate on marketing the product or service within that specific territory.• Pre-Entry Studies• Infrastructure adaptation - manuals, agreements, systems and methods• Master Franchisee recruitment programmes• Implementation support• International strategy review• Re-allocation of Master Franchise RightsGlobal Brandingfor the 21st Century...The AimSince 1950 the awarding of Master Franchise Rightshas played a major role in developing global growth forfranchising. Over 1,000 Franchisors have exportedtheir concepts, systems and brand values by adoptingthis strategy, and now enjoy over 250,000 locationsoutside their national boundaries.Franchise Development Services has played animportant role in educating and motivatingFranchisors to ‘go global’ and simultaneouslyidentifying the most suitable indigenous MasterFranchise partners to develop the new markets andachieve significant growth.The MethodMaster Franchising. The underlying principle involvedis an extension of the basic Franchise partnershipmodel, whereby organisations expand using theexperience and resources of local entrepreneurs inspecifically targeted markets. With Master Franchising,the Franchisor enters into a legally binding commercialagreement with individuals or organisations who arebest equipped, both culturally and logistically, todevelop specific markets to their full potential.The First StepPre-Entry Research. Providing a company is correctlystructured and positioned to Franchise, then FranchiseDevelopment Services recommends starting theprocess with a detailed pre-entry study which helpsassess the suitability of the business for marketexpansion. This covers 21 key areas, which include代写essay,澳洲论文,(责任编辑:留学生论文代写网)

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