able to control by the business. They both need to be consider from the perspective of the customers and should only be assessed based on their ability to assist or prevent the business in meeting market needs. Opportunities and threats exist independent of the business and are often beyond its control.
Pasta company owner has to match internal strengths with external opportunities to create the best competitive advantage.
Sales record:-as the company financial record staff member gave me the detail about the actual sales of 2009 which is below:-
Segment
Functional efficiency, internal interface and:-
Gourmet pasta restaurants owner need to make sure that their relationship between sales and marketing are good and they are working effectively or he need to bring some changes in. to make sure everything working properly he need to check all the service are up-to date and products and their technological skills are changed according to the new time basis. He should know that their staff members know all the service how to answers on the phone and how to serve people with reasonable manners and that would impact his business with positive way. He should know about all the problems that are happening into the business and he need to consternate on them and they need to be fixed such as manufactured, fiancé, purchasing and new product development.
Marketing system:-
Marketing system is a set of procedures and methods designed to generate, analyze, disseminate, and store anticipated marketing decision information on a regular, continuous basis. An information system can be used operationally, managerially, and strategically for several aspects of marketing.
A marketing information system can be used operationally, managerially, and strategically for several aspects of marketing.
We all know that no marketing activity can be carried out in isolation, know when we say it doesn't work in isolation that means there are various forces could be external or internal, controllable or uncontrollable which are working on it. Thus to know which forces are acting on it and its impact the marketer needs to gathering the data through its own resources which in terms of marketing we can say he is trying to gather the market information or form a marketing information system. This collection of information is a continuous process that gathers data from a variety of sources synthesizes it and sends it to those responsible for meeting the market places needs. The effectiveness of marketing decision is proved if it has a strong information system offering the firm a Competitive advantage. Marketing Information should not be approached in an infrequent manner. If research is done this way, a firm could face these risks:
Opportunities may be missed.
There may be a lack of awareness of environmental changes and competitors' actions.
Data collection may be difficult to analyze over several time periods.
Marketing plans and decisions may not be properly reviewed.
Data collection may be disjointed.
Previous studies may not be stored in an easy to use format.
Time lags may result if a new study is required.
Actions may be reactionary rather than anticipatory.
And the owners of that business have to control all those kind of risk and problems that affect the business.
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