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Marketing Across Cultures June 2009 Refer/Defer assignment
PROJECT 100%
You may not do well in this part unless you participated very well in 留学生论文网part one (the group activity). For this second project you will need to draw on research gathered in project one.   This is an individual project analyzing the company and marketing strategies of your company

In order to complete this report you need to:-

Identify one country that the company has entered (as in part one, if applicable, but not a country previously selected – we can check through plagiarism software) and then research and Investigate the following:-
Consider geographical proximity, society, and culture, environmental, political and legal issues that may have had an impact on the company’s decision to operate there and then research:
o Methods of expansion – what are the methods/ strategies the company has used in expanding into the country, what are the advantages and disadvantages of each method/ strategy in terms of cultural implications.

o Marketing strategies, what are the different strategies that your company has used? Has this company chosen the same marketing approach in both countries or different approach in each? What are the advantages and disadvantages of standardization versus adaption to local markets? How has culture impact on the choice of the marketing strategy?

o Analyze how successful the company has been in its European marketing to date.

o What recommendations do you have for the company you are investigating, what are the future prospects and opportunities this company has in the country you have researched? Consider the impact of the macro-environmental factors in your answer to this question.
 
This report should be a maximum of 2,000 words [+/-5%], and should be accompanied by good quality material to illustrate your text. All work should be correctly Referenced and there should be a full bibliography.
Please make sure that you read the assessment criteria on so that you can see what criteria your work will be marked against.
  
If you are doing the assignment for the first time you will be supplied with a good report previously compiled.  
 

ASSESSMENT, GRADING AND FEEDBACK SHEET
Student:

Assessment Criteria Comments  %
out of 100%  %

Evidence of thorough research that shows students understanding of topic   
 
X 0.20
=

Demonstration of understanding of marketing strategies used by companies to enter and operate in the European Union
   X 0.30
=

Critical analysis and evaluation of reasons for company’s success/ failure in each country and suitable recommendations

   
X 0.30
=

Well written, presentation, good visuals, correctly referenced and full bibliography
 
  
X 0.10
=

Professional outlook of the final document.    
X0.10
=
GENERAL COMMENTS
FINAL GRADE (as percentage and letter grade)                   

        
Referencing
Use the Harvard referencing system to acknowledge all information sources and to attribute quotations and concepts used.  Almost a本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。