英语论文网

留学生硕士论文 英国论文 日语论文 澳洲论文 Turnitin剽窃检测 英语论文发表 留学中国 欧美文学特区 论文寄售中心 论文翻译中心 我要定制

Bussiness ManagementMBAstrategyHuman ResourceMarketingHospitalityE-commerceInternational Tradingproject managementmedia managementLogisticsFinanceAccountingadvertisingLawBusiness LawEducationEconomicsBusiness Reportbusiness planresearch proposal

英语论文题目英语教学英语论文商务英语英语论文格式商务英语翻译广告英语商务英语商务英语教学英语翻译论文英美文学英语语言学文化交流中西方文化差异英语论文范文英语论文开题报告初中英语教学英语论文文献综述英语论文参考文献

ResumeRecommendation LetterMotivation LetterPSapplication letterMBA essayBusiness Letteradmission letter Offer letter

澳大利亚论文英国论文加拿大论文芬兰论文瑞典论文澳洲论文新西兰论文法国论文香港论文挪威论文美国论文泰国论文马来西亚论文台湾论文新加坡论文荷兰论文南非论文西班牙论文爱尔兰论文

小学英语教学初中英语教学英语语法高中英语教学大学英语教学听力口语英语阅读英语词汇学英语素质教育英语教育毕业英语教学法

英语论文开题报告英语毕业论文写作指导英语论文写作笔记handbook英语论文提纲英语论文参考文献英语论文文献综述Research Proposal代写留学论文代写留学作业代写Essay论文英语摘要英语论文任务书英语论文格式专业名词turnitin抄袭检查

temcet听力雅思考试托福考试GMATGRE职称英语理工卫生职称英语综合职称英语职称英语

经贸英语论文题目旅游英语论文题目大学英语论文题目中学英语论文题目小学英语论文题目英语文学论文题目英语教学论文题目英语语言学论文题目委婉语论文题目商务英语论文题目最新英语论文题目英语翻译论文题目英语跨文化论文题目

日本文学日本语言学商务日语日本历史日本经济怎样写日语论文日语论文写作格式日语教学日本社会文化日语开题报告日语论文选题

职称英语理工完形填空历年试题模拟试题补全短文概括大意词汇指导阅读理解例题习题卫生职称英语词汇指导完形填空概括大意历年试题阅读理解补全短文模拟试题例题习题综合职称英语完形填空历年试题模拟试题例题习题词汇指导阅读理解补全短文概括大意

商务英语翻译论文广告英语商务英语商务英语教学

无忧论文网

联系方式

代写ASSIGNMENT:Can news organizations survive the credit crunch and explore SEO and paid distribution models?

论文作者:留学生论文论文属性:作业 Assignment登出时间:2011-04-29编辑:anterran点击率:4195

论文字数:863论文编号:org201104291445186446语种:英语 English地区:澳大利亚价格:免费论文

关键词:代写ASSIGNMENTnews organizations survivethe credit crunchexplore SEO

Can news organizations survive the credit crunch and explore SEO and paid distribution models?

 

Introduction

The financial tsunami is sweeping the globe, from the financial 代写ASSIGNMENT industry, real estate, retail to manufacturing, and Media industry is difficult to escape .A number of European and American media group announced the layoffs, restructuring, and both of newspaper sales and advertising volume shrinkage have been compounded the media situation even more so. This paper analyzes the problems of media on distribution, advertising and financing, thus from the SEO and paid distribution form online two aspects to explore how the media to deal with credit crisis.

The Credit Crunch Impacts on the Media

First of all, it is on the distribution. Distributions for the media have tremendous importance.(Murdock, 1990) Whether consumers are willing to buy media products, the quantity to buy and the number of repeat purchase is a key factor to impact the media operation and management. (Adorno, T.W. 1975) However, with the economics point of view, the media product is not a necessity, but rather a optional item. With the economic crisis, national income is generally shrinking, and the demand for media products will decline naturally. (Hall, S. ed., 1978).

Second, it is on the advertisements. Under the impact of the financial tsunami, global companies have been hit to varying degrees, particularly in finance, real estate, automotive and other industries. (Franklin,B., 2001) But these industries are the largest customers in the past advertising market. In its own assets shrinking and the vulnerability of balance of payments increasing, many companies have no choice but to withdraw advertising, or to reduce the amount of advertising expenditures significantly, which had a significant negative impact on the media. (Curran, J. & Seaton, J., 1997)

In the end, it is on the financing. The U.S. financial tsunami resulted from the   collapse of sub prime credit market, which caused the overall credit crisis. (Eysenck, H. and Nias, D.K.B, 1971) Perhaps the mere reduction in the amount of circulation and advertising is still not make a big media group in trouble, but when coupled with the stock market collapse which led to a drastic shrinkage of the market value and the credit crisis which resulted from the excessive borrowing, even the most well-known and most powerful media group probably could not escape. (Berelson,B., 1952)

How the Media Survive the Credit Crisis

First of all, Search Engine Optimization (referred to as SEO). SEO is a search engine using the rules to improve the purpose of the search site's ranking within the search engine approach. Search engines will do some comparison of data correlation among the contents of the site, and then these elements will be reflected to the searcher by the browser as the most rapid and close to the most complete form. For any one web sites, in order to success on the site promoting, search engine optimization are critical to a task. (Hall ,S., 1981) Therefore, if the media want to survive the current difficulties, how to use SEO to bring more lucrative advertising revenue has become a vital task.

Secondly, paid distribution is from online. The president of "Sing Tao Daily" believed that reading newspapers online should be charged and this will be the newspapers trends and breakthrough. (Fiske, J., 1989) Be论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

共 1/2 页首页上一页12下一页尾页

英国英国 澳大利亚澳大利亚 美国美国 加拿大加拿大 新西兰新西兰 新加坡新加坡 香港香港 日本日本 韩国韩国 法国法国 德国德国 爱尔兰爱尔兰 瑞士瑞士 荷兰荷兰 俄罗斯俄罗斯 西班牙西班牙 马来西亚马来西亚 南非南非