航空公司
服务业
Airlines in the Service Sector
随着世界见证了一个动态变化的环境,传统的经济部门的角色在减少。农业部门和制造业被服务业蒙上了阴影。服务业的份额继续按国家所属的类别变化。对于一个发达国家来说,服务业占据了该国国内生产总值(GDP)的大部分份额。
对于发展中国家而言,服务业占GDP比重最高,但低于发达国家。对于最不发达国家来说,服务业的份额与GDP中的农业和制造业相比是非常少的。这种转变的贡献,服务业,因此可以作为一个反向指标的类别。
1. INTRODUCTION 简介
1.1 Service Industry
With the world witnessing a dynamically changing environment around them, the role of the traditional sectors of the economy has been decreasing. The agricultural sectors and the manufacturing are being overshadowed by the services sector. The share of services sector keeps on changing as per the category to which the nation belongs to. For a developed nation, the services sector occupies most of the share in the Gross Domestic Product (GDP) of that nation.
For a developing nation, services sector occupies the highest share in GDP, but it is less than that in the case of developed nation. For the least developed nation, the share of services is very less as compared to that of agriculture and manufacturing sector in the GDP (bank, 2010). This shift in the contribution of the services sector can therefore be taken as a reverse indicator of the category in which the nation is.
1.2 Characteristics of Service Sector
The service industry is characterized by characteristic which are unique to the industry. These characteristics of services make it completely different from the marketing of tangible goods and make it important for the service providers to pay heed to those aspects of dealing with the customers which are different from those required for the customers of tangible. These characteristics make the task for the service providers more difficult as they have to keep these in mind while making marketing plans and competitive
strategy. There are four distinct characteristics which define the services industry. They are intangibility, inseparability, perishability and variability.
These characteristics mean that services have three additional P’s in its marketing mix i.e. people, process and physical evidence (Kotler, 2009). These characteristics are different from the original 4P”s of marketing mix i.e. price, place, promotion and product as these component are not subject to the consumer behavior and they do not deal with the attitudinal and the psychological aspects of the consumers.
1.4 Service Sector in India
Service Sector in India today represents more than 50% of India's GDP. As indicated by information for the money related year 2006-2007, the offer of Services adds to 55.1 every penny of the GDP, where as industry, and farming in imparts 26.4 every penny, and 18.5 every penny separately. This demonstrates the significance of Service industry to the Indian economy and as Service division now represents more than a large portion of the GDP marks a watershed in the advancement of the Indian economy and takes it closer to the basics of a created economy. There was stamped quickening in the development of Services part in the nineties. While the offer of Services in India's GDP expanded by 21 every penny focuses in the 50 years somewhere around 1950 and 2000, about 40 every penny of that increment was amassed in the nineties. While all Service divisions took an interest in this blast, development was quickest in correspondences, keeping money, lodgings and restaurants, group S
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