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h regulatory compliance requirements are being given less inspection and freer control by both national and local government entities.

Risk Management:
There is also another important business benefit attached to CSR, and it is one that is based on public perception. A socially responsible corporation monitors and takes responsibility for its own actions. It attempts to reduce its effect on the environment. It deals with all of its stakeholders properly. It also contributes to the betterment of society through giving and volunteering programs. If the public, the media, the governments and the regulators see that all these things are genuinely happening, then the company will be building itself a reputation that will be enough to carry it through any potential 'stormy weather'. No company, however responsible, is ever completely immune to environmental accidents, scandals or internal corruption. If a company is known to have a good track record in the area of social responsibility, then this will go a long way towards rebuilding a reputation.

If we look at all of these potential business benefits of corporate social responsibility, and take each one into account, the 'big picture' looks good. Although some of the benefits may be intangible and difficult to adhere, they are each significant.

Source: Business & Society, (Vol. 36, No. 3, Sept. 1997)

The Social benefits to the local community
When talking about CSR in the context of the tourism industry, the thought of maximizing benefits and the reduction of cost can be readily be recognised in the forms of sustainable tourism. CSR proposes many benefits not only to the organisation, but also to the society as a whole. In fact, through the provision of leisure and recreational activities through CSR, hotels contribute largely to the well-being of the local people.

Improvement of community life
By providing parks, playgrounds, and community centres through the CSR of hotels, the local community is able to participate and benefit from more leisure activities. The most apparent value of leisure and recreation, according to Kraus (2001), is the opportunity to have fun, relax, and participate actively in social events, games, cultural activities and other leisure involvements. The provision of parks by the hotel industry, for example, provide a good illustration of the hotel social benefits to the local community where during the summer times, people of all ages and backgrounds can use the outdoor living spaces for relaxation. Driver (2000) further elaborates on how communities are proud of their football teams and local spectacular leisure amenities. The provision of parks and open spaces by hotels and the incorporation of leisure activities in the redesign and rehabilitation of poorly developed areas definitely help in enhancing the quality of life and fostering positive attitudes.

Contribution to personal development
While the local community make use of the parks, playground and community centres that have been built through the CSR of the neighbourhood hotel, these leisure activities contributes mainly to a person's healthy physical, social, emotional, intellectual and spiritual development as well as to a family's well-being. According to Driver (2000), regular exercises, helps the cardiovascular system by reducing serum cholesterol and triglycerides as well as increasi