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Marketing Assignment:整合营销传播 Integrated Marketing Communications

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2017-09-11编辑:cinq点击率:9355

论文字数:3000论文编号:org201709111457208176语种:英语 English地区:英国价格:免费论文


摘要:本文是留学生Marketing Assignment范文,主要内容是分析整合营销传播(IMC)的相关概念,以及它是如何在营销活动中发挥影响作用的。

Marketing Assignment:整合营销传播 Integrated Marketing Communications


Introduction 简介

Integrated marketing communication (IMC) is a development of current and customary strategies of marketing, to upgrade the correspondence of a steady message passing on the organization's brands to partners. Coupling different strategies together is added value in making successful correspondence as it tackles the individual advantages of each channel, which when consolidated together forms a clearer and greater effect than if utilized exclusively. To have the capacity to make progress through IMC, advertisers will recognize the limits around the promotional mix components and how the adequacy of the campaign message will be gotten a handle on by the gathering of people.

Discussion 讨论

Integrated Marketing Communications is a basic concept. It guarantees that all types of communications and messages are deliberately connected together. At its most fundamental level, Integrated Marketing Communications, or IMC, as we'll call it, implies coordinating all the limited time instruments, so they cooperate in agreement. Promotions is one of the Ps in the marketing mix. Promotion has its own blend of specialized tools. These specialized instruments work better in the event that they cooperate in amicability as opposed to in disconnection. Their entirety is more noteworthy than their parts - furnishing they talk reliably with one voice constantly, unfailingly. This is upgraded when coordination goes past simply the essential specialized devices. There are different levels of coordination, for example, Horizontal, Vertical, Internal, External and Data joining. Here is the way they help to reinforce Integrated Communications.

Brand Communication and Integrated Marketing 品牌传播与整合营销

Brand communication is an activity taken by associations to make their products and services famous among the end-clients. Brand communication goes far in promoting products and services among target buyers. The procedure includes recognizing people who are most appropriate to the buy of items or administrations (likewise called target customers) and advancing the brand among them through any of the accompanying means:

Sales Promotion
Public Relation
Direct Marketing
Personal Selling
Social Media, and so on
Integrated marketing communication alludes to coordinating every one of the strategies for brand advancement to advance a specific item or administration among target clients. In incorporated showcasing correspondence, all parts of promoting correspondence cooperate for expanded deals and most extreme cost adequacy.


Components of Integrated Marketing Communications

The Foundation - As the name recommends, this stage includes detailed examination of both the product and also target market. It is fundamental for advertisers to comprehend the brand, its offerings and end-c论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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