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SEM策略:网络营销的基本竞争策略

论文作者:www.51lunwen.org论文属性:作业 Assignment登出时间:2013-08-29编辑:yangcheng点击率:4136

论文字数:1024论文编号:org201308282116406920语种:英语 English地区:中国价格:免费论文

关键词:网络销售网络营销网购

摘要:通过对网上消费者的行为特征的新的特点和趋势的分析,得出个性消费的回归、消费需求的差异化、消费的主动性增强、消费具有层次性的结论,进而分析了制约网上消费的一些因素,如出现了“柠檬问题”和“最后一公里”的制约,网上交易的安全性得不到保障,网上消费不能满足某些消费者的特定消费心理。

应该说家庭在线是电子商务发展的又一新的突破,他的出现使得人们对于电子商务的疑虑得到了印证和解决。但是家庭在线作为一个新型的公司,在很多方面还有待改善,在此提出一些建议:

It should be said that the family is the online e-commerce development of another new breakthrough, he makes the emergence of e-commerce concerns people have been confirmed and resolved. But as a new home online company to be improved in many ways, to put forward some suggestions:

 

(1) to attract strategic

利用多手段来展示产品信息,如论坛、友情链接、QQ群、搜索引擎、博客等都是有效的网上推广工具,尤其是论坛,当把产品图片和文字巧妙设置成签名档时,它就成了一则流动的广告,在我们发、回贴时,产品信息就自然得到了宣传。此外,每个电子商务平台内的站内搜索,是顾客在购买商品时用得最多的工具,顾客通常会通过关键字来搜索相关的商品,为增大被顾客搜索到的机率,商品标题善用关键字组合是重点。

    Using multiple means to display product information, such as forums, Links, QQ group, search engines, blog, etc. are effective online marketing tool, especially forums, when the product images and text cleverly set signature when it into of a mobile advertising in our hair, Huitie, the product information will naturally get publicity. In addition, each e-commerce platform within the station search, the customers buy goods with the most tools, the customer is usually to search by keyword related merchandise, customers search for the increase is the probability of use of commodity title keyword combination is the key.

 

(2) to establish trust

家庭在线需针对顾客的需求提供专业信息,如清晰、主体突出并具美感的产品图片;详尽的文字说明,如若是图书类商品,应写明出版社作者、简介、目录、书评等,以体现出专业性;总之,我们应从多方面专业地展示店家的商品。虽然都是生活日用品,但多一些描述会为顾客选购提供很多向导。

    Need for family online customer needs to provide professional information, such as clarity, the main highlight and a beauty product images; detailed text description, should be books commodities, should be written Press Author, profile, catalog, book reviews, etc., in order to reflect a professional; short, we should multifaceted professionally showcase store goods. Although there are daily necessities of life, but more customers to buy some description will provide a lot of guidance.


(3) to promote sales
    Consumers generally have freeloaders psychology, we often find in a physical store, the seller some discount, discount, discount, gifts and other promotional tools easily stimulate customer buying motives, making an immediate purchase decision, the net stores, often also have many online stores now have a "buy on the gift ......", "limit buy" and other promotional activities, is the use of consumer psychology, prompting the decision to make a purchase as soon as possible.


(4) emotional investment
    There are examples that shop maintaining old customers is more important than gaining new customers, according to the survey, to retain an old customer the cost of developing a new customer costs only one-fifth. Sales school in the famous "8:2" rule, ie 80% of the business is the business from 20% of customers to bring the shop, the same is true. Therefore, the development of new customers shop at the same time, the loss of old customers can not be ignored. Maintain full use of old emotional investment, there are many ways, such as hit holiday time, send a greeting card to the customer, which means blessing, and handwritten give people more intimacy.


(5) the quality of the logistics team
    Ship master as first-line contact with the masses of people, directly represent the company's external image. Absorb 论文英语论文网提供整理,提供论文代写英语论文代写代写论文代写英语论文代写留学生论文代写英文论文留学生论文代写相关核心关键词搜索。

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