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Abstract 摘要

The Gillded Truffle Hotel (short GT) is a brand new hotel developed in city of new caste-up-Tyhe, close to the famous Tyne Bridge; it will open for business in the summer of 2008. The hotel is owned privately by a consortium of local business people and celebrities-including an ex-England footballer and a husband and wife who both famous for their acting careers. The group has no other hotels in portfolio.
松露酒店（缩写GT）是一家全新的酒店靠近著名的泰恩河大桥，它会在2008年夏天开业。该酒店是由当地的商界人士和名人，包括前英格兰足球运动员夫妻双方。此外，集团没有其他的酒店组合。

What is more, The Gillded Truffle will be classed as five stars-the only hotel in new castle to achieve this award, its pricing policy will reflect this status.
更重要的是，松露将被归类为五颗星，只有在新的城堡酒店才能获得这个奖项，它的定价政策将反映这一情况。

Introduction 引言

Recently, the hotel e-marketing is not perfect, this report mainly propose an online marketing strategy to improve it, In order to make management get e-marketing advise, this paper will focus on the hotel e-marketing strategy, throughout the Group Depending on the quality of corporate life, the whole key is improving the quality of management, in addition to continuing to broaden the stock of external channels, so it is very important to improve the e-marketing in order to create the first hotel industry's global brand, a world-renowned trade Group.
近日，该酒店电子营销策略是不完美的，这个报告主要提出了一种在线营销战略以改善它，为了使管理获得电邮营销的好处，本文将着重于酒店网络营销策略，在整个集团注重企业生命的质量，关键是提高管理的质量，除了继续扩大外部渠道的股票，所以它是非常重要的，以改善电子营销，创建第一个酒店业的全球品牌，世界知名的贸易集团。

1. Executive Summary 执行摘要

I want to establish a website (GT E-marketing), becauseit is very important to improve the e-marketing in order to create the first hotel industry's global brand, a world-renowned trade Group for GT.

I want to see the hotel service online, after the foundation of the website; it will be divided into some areas: education, sales, and so on. We will provide good equipments and facilities.

We will employ assistants of good experience of playing and communicating with e-marketing. We will also invite highly qualified staff to operate the website.

By the detailed and careful market research and preparation, the GT hotel will cover attract a lot of guest and offer the good service and reasonable price to satisfy the consumers’ requirement.

The hotel service website will definitely attract more consumers on net. The project will bring increase in revenue and profit by 30% and 40% respectively in the first and second year.

2. Designing website 网站设计

1.1Optimizing web site

Site structure optimization: structural optimization, e-commerce operating environment optimization;

Optimizing web pages: page layout, page design optimization;

Navigation design: ease of navigation, words of navigation optimization; Finishing links: dealing with the site's internal and external links;

Designing labels: labels design optimization (V. Iyengar, K. Apte, and T. Zhang, 2000)

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3. Web Design style 网站设计风格

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