英语论文网

n of customer demand accepted definition of the term. In part, this is because the role of a marketing manager can vary significantly based on a business' size, corporate culture, and industry context. For example, in a large consumer products company, the marketing manager may act as the overall general manager of his or her assigned product.

From this prospect it consists of 5 steps, beginning with the market & environment research. After fixing the targets and setting the strategies, they will be realized by the marketing mix in step 4. The last step in the process is the marketing controlling. Marketing management design effective, cost-efficient implementation programs, firms must possess a detailed, objective understanding of their own business and the market in which they operate. In analyzing these issues, the discipline of marketing management often overlaps with the related discipline of strategic planning.

Definitions:

Market:

'A market consists of all the potential customers sharing a particular need or want to might be willing and able to engage in exchange to satisfy that need or want'.

Marketing:

The term Marketing has been defined in various ways by different marketing management experts. These definitions can be group in two major categories namely classical or old definitions and modern definitions.

'Marketing is the performance of business activities that directs the flow of goods and services from produces to consumers or users'.

AMERICAN MARKETING ASSOCIATION

'Marketing is social and managerial process by which individuals and group obtain what they need and what through creating, offering and exchanging the products of value with orders'.

Marketing is defined by the American Marketing Association as 'the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.' The term developed from the original meaning which referred literally to going to a market to buy or sell goods or services. Seen from a systems point of view, sales process engineering views marketing as 'a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new Approaches

Marketing Management

'Marketing management is the process of planning and executing the conception, pricing, promotion and distribution of ideal goods and services to create exchanges that satisfy individual and organizational objectives'.

What is marketing channel and its work:-

Most producers do not sell their products directly to the final users between them stands a set of interMediaries performing a variety of functions. These intermediaries constitute a marketing channel (also called a Trade channel and Distribution channel).

Marke本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。