顺应论视角下英文汽车广告语“不合作”现象探究
论文作者:www.51lunwen.org论文属性:硕士毕业论文 thesis登出时间:2016-08-22编辑:lgg点击率:7490
论文字数:33923论文编号:org201608191517487667语种:英语 English地区:中国价格:$ 66
关键词:英语毕业论文心理世界社会世界物理世界
摘要:本文是英语毕业论文,本文通过对汽车广告语言中“不合作”现象进行阐释,一方面旨在对广告创作和解读予以一定的指导,使广告交际更加顺畅;另一方面,旨在帮助广告消费者能够正确解读广告中的信息。
Chapter One Introduction
1.1 Objectives and Significance of the Study
The development of global economy makes great contributions to the progress of globalization, the international trades are becoming more and more frequent. The high-speed development of global economy leads to the frequency of cross-cultural communication of information and culture.
advertising, as a kind of publicity means, becomes the important bond between global trades. As a kind of persuading language, advertising has a strong convincing power in order to realize the purpose of leading customers to buy products. Advertising language is the important carrier of advertising information which can show the convincing power of advertising. Considering the important roles of advertising, there are more and more linguists systematically studying the advertising languages from different points of view, such as the socio-linguistics, cross-cultural communication, stylistics and so on. The studies of advertising languages from the perspective of pragmatics have become a hot research topic among western and Chinese linguists. But the studies of application of Vestergaard’s Adaptation Theory into the researches of advertising languages are still a new topic in the area of pragmatics. This
thesis takes the Cooperative Principle and Adaptation Theory as the theoretical framework and makes a systematic study about the advertising languages. This thesis explains the non-observance of cooperative principle in automobile advertising. On one hand, it aims to provide some guides for the creation and analysis of advertising, which can make the advertising communication smoother; on the other hand, it hopes to give some suggestions to consumers to analyze the connotations within the advertising. Through studies, and the author finds that the Cooperative Principle can’t explain the non-observance of cooperative principle. Considering this, this thesis applies Vestergaard’s Adaptation Theory to analyze the non-observance of cooperative principle in automobile advertising. This thesis tries to demonstrate the fact that during the process of designing advertisements, advertisers are making choices in a series of language signs. Advertising designers choose appropriate advertising languages in order to adapt the m
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