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y can be divided into direct sound symbolism and synaesthetic sound  symbolism.  As  a  special  type  of  discourse,  advertising  discourse  has  been entrusted  with  the  task  of  publicity,  deepening  the  impression  of  consumers  and stimulating consumption at the very beginning of its creation. Therefore, in order to enhance the infectivity and artificiality of advertising language, excellent advertising Xiang Chengdong (1993) pointed out that “aural iconicity is mainly reflected in the phonetic level of vocabulary, and the clever use of sound symbolism in discourse can  produce  certain  ideographic  functions  and  achieve  specific  stylistic  effects.”  In general, aural iconicity can be divided into direct sound symbolism and synaesthetic sound  symbolism.  As  a  special  type  of  discourse,  advertising  discourse  has  been entrusted  with  the  task  of  publicity,  deepening  the  impression  of  consumers  and stimulating consumption at the very beginning of its creation. Therefore, in order to enhance the infectivity and artificiality of advertising language, excellent advertising 

Chapter Six   Conclusions

6.1 Major Findings

The conclusion of this part is mainly based on the analysis of the characteristics of  iconicity  involved  in  Chinese  and  English  Huawei  cellphone  advertisements  in Chapter  Five.  It  is  found  that  the  two  groups  of  advertisements  reflect  a  variety  of features in terms of the principles of imagic iconicity and diagrammatic iconicity, and these  features  not  only  have  many  similarities,  but  also  show  their  own  uniqueness. And the major findings are shown as follows:

Firstly,  the  principle  of  imagic  iconcity  was  widely  used  in  both  Chinese  and English advertisements. Combined with their language and cultural traditions, the two sets  of  ads  highly  used  their  unique  language  characteristics  so  that  symbols  and objective  things  were  connected  naturally,  thus  forming  a  strong  aural  and  visual effect  and  achieving  the  purpose  of  deepening  the  impression  of  advertising discourses.

Secondly,  sequence  iconicity,  quantity  iconicity,  distance  iconicity  and markedness  iconicity  in  the  principle  of  diagrammatic  iconicity  were  generally  used in both groups of advertisements. They mobilized the cognitive components of human beings  through  the  characteristics  of  their  own  language  structure  components,  and made the advertisin本论文由英语论文网提供整理，提供论文代写，英语论文代写，代写论文，代写英语论文，代写留学生论文，代写英文论文，留学生论文代写相关核心关键词搜索。